Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: SportsArt® E830 Elliptical

$4,499.00

Dual-action motion of the SportsArt® E830 Elliptical provides a total body workout Heart rate telemetry and heart rate control programing allow you to train more effectively MyFlex. Pedal cushioning system provides a comfortable workout platform.

Featured Product :: Body-Solid® Deluxe Cable Center (GDCC250)

$1,709.00

Featured Product :: LifeSpan EX2 Elliptical Trainer

$1,299.00

Enjoy the benefits of a total body workout with little impact on your joints and back. The LifeSpan EX2 Elliptical gives you a smooth and quiet workout due to our patented EX-Link™ drive system.

Featured Product :: Powerline® BSG10 Quick Build Home Gym

$1,079.00

Featured Product :: Powerline® Flat / Incline / Decline Bench (PFID130X)

$199.00

Improved design on th ePowerline® Flat / Incline / Decline Bench (PFID130W) features quick and secure 6-position ladder style back pad adjustment.

8-position seat pad adjustment for bent knee sit ups and ab crunches on the Powerline® Flat / Incline / Decline Bench (PFID130X).

Featured Product :: Sportsart XT50 XTrainer

$2,499.00

The new Sportsart XT50 XTrainer contains an independent upper and lower body resistance which allows for endless training options. Step-through access and low impact design are safe for all users on the Sportsart XT50 XTrainer.