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  • WaterRower Club S4 Rowing Machine

    WTR-CLUB

    Rowing has long been considered the ideal cardiovascular exercise because of how the body interacts with the surface of the stream, river, lake, or ocean. The WaterRower Club S4 Rowing Machine is the perfect choice for those that love fluid indoor movement, complimented by an incredibly quiet and stylish machine. Basically, there are only a few other options out there on th...
  • WaterRower Natural S4 Rowing Machine

    WTR-NAT_ASH

    The name sums it up pretty well don’t you think: The WaterRower Natural S4 Rowing Machine. Instead of approaching rowing through a mechanical sense, the engineers that hand-crafted these models out of solid Ash wood and stained Honey Oak incorporate and use the essence of water. What this creates is perfect mimicry that’s safe and provides infinitely variable re...
  • WaterRower GX Home Rowing Machine

    WTR-GX

    The World’s Most Authentic Rowing Machine — designed exclusively for the Fitness Direct program and made in the USA by WaterRower; crafter of exceptional rowing machines for over 20 years. Includes 2 DVDs Indo-Row and ShockWave Workout. WaterRower “Original” Design vs WaterRower GX Home Comparison Waterrower GX Monitor The WaterRower GX Monit...
  • WaterRower Classic S4 Rowing Machine

    WTR-CLASSIC

    When you ride the WaterRower Classic S4 Rowing Machine it feels like you’re on a rowing team in London skimming atop some serene English lake in furious, yet controlled, competition. Hand-crafted out of a rich and hearty American Black Walnut, colors can naturally vary and fall anywhere between a deep brown to a silky purplish ebony. Believe it or not, these products ...
  • 3' x 6 1/2' Floor Mat

    GEN-14AFM65L

    The 3' x 6 1/2' Floor Mat are versatile mats made from super tough 1/4" closed cell rubber. These mats are great for protecting your floors from sweat or scuff marks and also help add stability.
  • Athletix Cleaning Wipes

    AX-WIPES

    The Athletix Cleaning Wipes. Today's health club members are concerned with the cleanliness of their clubs, especially clean gym equipment. Athletix Gym Equipment Cleaner wipes are non-alcohol based presaturated wipes. Tested by equipment manufacturers, health clubs, and wellness facilities, Athletix gym equipment cleaning wipes are proven to be easy to use, effective and s...
  • Protective Rubber Flooring - 4' x 6' x 3/8"

    BS-RF46

    48" x 72". Lighter than the #RF46 SuperMat, these have a glossy finish, are textured on top, and have a grooved bottom. The mat is 3/8" thick including the texture. Designed and manufactured for workout intensity, comfort and value, these SuperMat Floor Protectors offer super heavy-duty solid rubber construction that absorbs the impact of free weights, home gyms, treadmill...
  • Interlocking Heavy Duty Rubber Flooring

    RF4PM

    No weight is too heavy for this interlocking rubber floor system! The Interlocking Heavy Duty Rubber Flooring is made from recycled rubber and bond with urethane binder which encapsulates each piece of rubber for long life and provides resistance to foreign substances. Each piece has a dimension of 19.5" square, once tabs are trimmed and two pieces are snapped together, it ...
  • Apollo Gray Standard Plates 1.25 to 50

    APO-GR

    Apollo Gray Standard Plates 1.25 to 50 1 inch gray plates (1.25, 2.5, 5, 7.5, 10, 12.5, 20, 25, 50 lb)
  • WaterRower Oxbridge S4 Rowing Machine

    WTR-OXBRIDGE

    The WaterRower Oxbridge S4 Rowing Machine is a sleek and impressive machine; indicative of where modern fitness is heading. The frame is actually hand-crafted. The Oxbridge S4 is not the result of cold automation. The engineers chose a rich and solid Cherrywood. Aesthetically this means that every model is going to vary in color between red-brown or a rich cherry red. Howev...
  • Body-Solid Pro-Lat Machine (GLM83)

    BS-GLM83

    The Body-Solid Pro-Lat Machine (GLM83) offers so much more than just great lat workouts. Perform a variety of high and low pulley exercises such as lat pulldowns, seated rows, shrugs, upright rows, leg adduction and abduction, triceps press downs, biceps curls and much more! Finish your lat workout, let go of the 48" lat bar and grab the 20" seated row bar on the low pulle...
  • Olympic Curl Bar - Chrome

    OB47

    Chrome Olympic Curl Bar The quickest way to increase upper arm mass, strength and definition. A proven favorite of bodybuilders everywhere, this bar isolates and intensifies development of the bicep and forearm muscles. Note: Product may vary from the photo above- some versions have plastic endcaps to cover a screw. 47" L 18 lbs. Weight Capacity: 1000 lbs. 2 #OC04...
  • Cycleops Phantom 5 Indoor Cycle Tablet Edition

    CYC-PH5T

    SPECIAL PROMOTION - SAVE $550 !!! The Complete Fitness Package The Phantom 5 Tablet Edition includes everything that you need for your indoor cycling journey. 7" Android Tablet Tripod Tablet Mount SPD Pedals Bluetooth Smart Heart Rate Strap 1 year Premium Subscription to CycleOps VirtualTraining And, of course, the Phantom 5 Indoor Cycle   The Cycleops Ph...
  • True Fitness "Bike MS" Cycling Bike

    TF-TMS

    Brand New with Full Warranty, just pre-assembled! Special “Bike MS” Design Honors Multiple Sclerosis Research The True Fitness "Bike MS" Cycling Bike combines TRUE's manufacturing excellence and dedication with a great cause. As a proud new National Bike MS partner, TRUE has designed the new cycling bike with a “Bike MS” theme, featuring: B...
  • Diamondback 1260Ef Elliptical Trainer

    DB-1260Ef

    For the 5th time, Diamondback Fitness 1260Ef Elliptical Machine is recommended by the leading Consumer Magazine (2014, 2013, 2012, 2011 and 2010).  Diamondback Fitness meets your desire for a healthy lifestyle. The 1260EF Elliptical Trainer offers focused, full body, efficient and effective cross training at home on an ergonomic, technologically advanced piece of...
  • AbSolo PT1000 Core Trainer - Out of Box

    ABS-PT1000-BOX

    Brand New with Full Warranty, just pre-assembled for our showroom. The AbSolo PT1000 Core Trainer - Out of Box represents a uniquely interactive, fun and effective system for people of all ages and abilities. Facilities, trainers and exercisers are raving about the dynamic Absolo approach-combining traditional crunches with medicine ball tosses- to develop abdominal streng...
  • Best Fitness Weight Bench with Leg Developer

    BF-BFFIDPL10

    Best Fitness Weight Bench with Leg Developer. The Folding Bench allows multiple angle back pad adjustment from flat to a 75-degree angle; ideal for a variety of barbell and dumbbell exercises. 12 starting positions: Easily adjusts from a 10° negative decline to a 70° positive incline starting position Safety pins and bolts allow for easy adjustments, disassembly...
  • Best Fitness Folding Bench (BFFID10)

    BF-FID10

    For barbell and dumbbell exercises, the Best Fitness Folding Bench (BFFID10) provides the foundation to a solid strength-training program. No one piece of equipment provides as much exercise versatility as a flat, incline and decline bench. Bring everyday strength training into your living room with the BFFID10. The bench is functional, compact, portable, and durable, and ...
  • Powerline Vertical Leg Press (PVLP156X)

    P-PVLP156X

    Bulk up your lower body in the comfort of your own home with this vertical leg press. The Powerline Vertical Leg Press (PVLP156X) from Body Solid provides an impressive platform for obtaining huge muscle gains through isolated lower body workouts. The machine--which effectively isolates your quads--offers a unique vertical design that not only reinforces support f...
  • Body-Solid EXM1500S Home Gym

    BS-EXM-1500S

    There’s only one home gym that gives users the greatest value, durability, and a lifetime guarantee on every component. The Body-Solid EXM1500S Home Gym, consumer magazines #1 best buy pick, gives users everything they would expect from a gym quality machine, without the membership fees, and all  in the comfort of their own home.  Fitness Value and Body Sol...

Fitness Equipment with Brands Names to Match!

Fitness Direct is the home of brand name fitness equipment at the lowest prices online. With over two decades of fitness equipment experience and our store in San Diego, California, we ship direct and help you save on the finest equipment for your home. Our knowledgeable staff understands the fitness industry and fitness goals in order to provide you with the best equipment options on the market.

Cardio Equipment

Fitness Direct is a leader in quality brand name cardio equipment for the home. Discover our large inventory of cardio equipment ranging from Treadmills to Ellipticals and Indoor Cycles to StairClimbers. Whatever your cardio work out preference, we have the right cardio equipment to match your workout style. Choose from the finest cardio equipment brands: Life Fitness, Spirit, Octane Fitness, SportsArt and more.

Cardio exercise machines do far more than burn calories and help you lose weight. In fact, cardio exercise helps to increase heart health, boost immunity, and studies show people live-longer healthier lives. Let Fitness Direct help you find the perfect cardio exercise machine your daily exercise routine.

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Strength and Weight Equipment

Strength and weight equipment play an important role in anyone's fitness goals. Fitness Direct understands the advantages of incorporating strength and resistance exercises into every workout. Build muscle to properly support your frame and posture, while getting the benefits of extended calorie burning, are just a few benefits from the use of weight lifting equipment. Fitness Direct has a large inventory of top strength equipment brand: Body Solid, Inflight, Torque, Tuff Stuff, and more.

The benefits of strength exercise and weight lifting are well documented and have many advantages. Strength exercises help increase calorie burning and facilitates weight lose throughout the day. Also, lifting weights helps increase bone density and fights against heart disease. With only muscle to gain and unwanted weight to lose let Fitness Direct show you the right strength equipment to help you meet your goals.

Health & Wellness: Core, Stretching & Rehab Equipment

Fitness Direct carries a wide array of health and wellness equipment for the home. If you find spirituality through your workout, find our wide selection of yoga equipment and Pilates equipment to challenge your daily routine.  Our core fitness equipment can be easily found here in the form of balls, BOSU, and foam roller stretching and exercise.

As an athlete or just health and exercise enthusiast, injuries are not uncommon. Fitness Direct carries a wide array of physical therapy and rehab equipment to get you feeling even better than before. Choose from our wide inventory of professional rehabilitation equipment.

Rack and Storage Equipment

Keep your home clean and organized with our professional weight racks and fitness equipment storage solutions. Our selection of weight racks and exercise storage racks come in all shapes and sizes to accommodate any room in the home. Choose from vertical or horizontal dumbbell racks and medicine ball racks just to name a few. View our selection of rack and storage equipment today.

The Fitness Direct Difference

Fitness Direct is your all-inclusive fitness equipment retailer. We have a huge selection and friendly, professional staff that knows the ins and outs of having a top of the line home gym. When you order from us you can rest assured it is a simple and secure process.  On top of that we have the lowest prices on all equipment and quick delivery and set up on all orders.