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  • WaterRower Natural S4 Rowing Machine

    WTR-NAT_ASH

    The name sums it up pretty well don’t you think: The WaterRower Natural S4 Rowing Machine. Instead of approaching rowing through a mechanical sense, the engineers that hand-crafted these models out of solid Ash wood and stained Honey Oak incorporate and use the essence of water. What this creates is perfect mimicry that’s safe and provides infinitely variable re...
  • WaterRower Club S4 Rowing Machine

    WTR-CLUB

    Rowing has long been considered the ideal cardiovascular exercise because of how the body interacts with the surface of the stream, river, lake, or ocean. The WaterRower Club S4 Rowing Machine is the perfect choice for those that love fluid indoor movement, complimented by an incredibly quiet and stylish machine. Basically, there are only a few other options out there on th...
  • WaterRower Classic S4 Rowing Machine

    WTR-CLASSIC

    When you ride the WaterRower Classic S4 Rowing Machine it feels like you’re on a rowing team in London skimming atop some serene English lake in furious, yet controlled, competition. Hand-crafted out of a rich and hearty American Black Walnut, colors can naturally vary and fall anywhere between a deep brown to a silky purplish ebony. Believe it or not, these products ...
  • Body-Solid Leg Press & Hack Squat (GLPH1100)

    BS-GLPH1100

    The engineers of the Body-Solid Leg Press & Hack Squat (GLPH1100) knew that the best way to build an explosive lower body, and stay that way, would be to make your workouts incredibly Powerful... Comfortable... and Safe. As you work your quads, glutes, and calves, the engineered smoothness of the Leg Press / Hack Squat Machine spares your bones and joints. The Body-So...
  • Body-Solid Pro-Lat Machine (GLM83)

    BS-GLM83

    The Body-Solid Pro-Lat Machine (GLM83) offers so much more than just great lat workouts. Perform a variety of high and low pulley exercises such as lat pulldowns, seated rows, shrugs, upright rows, leg adduction and abduction, triceps press downs, biceps curls and much more! Finish your lat workout, let go of the 48" lat bar and grab the 20" seated row bar on the low pulle...
  • Diamondback 910Sr Recumbent Bike

    DB-910Sr

    Get on and experience the next generation of recumbent bikes with Diamondback’s all-new 910Sr model. Futuristic, stylish, impressive and equipped with everything from a built-in multimedia center to a comfortable coddling design. The fundamental approach here is user experience. While the Diamondback 910Sr Recumbent Bike has more than enough to challenge and motivate ...
  • AgileFIT Soft Plyo Jumps

    AGF-PBS-63

    AGILEFIT SOFT PLYO JUMPS TO SAFELY MAXIMIZE PERFORMANCE! With wood and steel plyo boxes, a major challenges with getting athletes to perform box jumps is the very real fear of injuring themselves while doing the movement. This applies to new and advanced athletes, since they are reluctant to push their limits on taller boxes for the same reason. If an athlete does not comm...
  • WaterRower Oxbridge S4 Rowing Machine

    WTR-OXBRIDGE

    The WaterRower Oxbridge S4 Rowing Machine is a sleek and impressive machine; indicative of where modern fitness is heading. The frame is actually hand-crafted. The Oxbridge S4 is not the result of cold automation. The engineers chose a rich and solid Cherrywood. Aesthetically this means that every model is going to vary in color between red-brown or a rich cherry red. Howev...
  • Schwinn Airdyne AD Pro

    SCH-100458

    The new Schwinn Airdyne AD Pro leverages the iconic Schwinn air resistance reputation of durability and performance and updates it with a design and feature set in perfect alignment with today’s unique fitness challenges and environments. Whether you use it to bring your WODs to a new level at your local CrossFit box or require the perfect total body cardio workout ma...
  • Diamondback 1260Ef Elliptical Trainer

    DB-1260Ef

    For the 5th time, Diamondback Fitness 1260Ef Elliptical Machine is recommended by the leading Consumer Magazine (2014, 2013, 2012, 2011 and 2010).  Diamondback Fitness meets your desire for a healthy lifestyle. The 1260EF Elliptical Trainer offers focused, full body, efficient and effective cross training at home on an ergonomic, technologically advanced piece of...
  • Diamondback 510Ic Indoor Cycle Bike

    db-510-ic

    Indoor biking has come so far since it first began to take off decades ago. These days with bikes like the Diamondback 510Ic Indoor Cycle Bike anyone and everyone has access to world class indoor bikes that provide workouts as close to the real thing as possible. Sophisticated and yet user friendly; stylish and yet incredibly powerful the 510Ic is a stunning piece of 21st c...
  • WaterRower GX Home Rowing Machine

    WTR-GX

    The World’s Most Authentic Rowing Machine — designed exclusively for the Fitness Direct program and made in the USA by WaterRower; crafter of exceptional rowing machines for over 20 years. Includes 2 DVDs Indo-Row and ShockWave Workout. WaterRower “Original” Design vs WaterRower GX Home Comparison Waterrower GX Monitor The WaterRower GX Monit...
  • AgileFIT Medicine Balls Set

    AGF-MB

    AgileFIT Medicine Balls Set of 4lb, 6lb, 8lb, 10lb, 12lb, 15lb. Constructed of latex-free rubber.  Perfect for upper-body and core strength training.  Great practice for throwing and catching exercises.  Ideal for both individual and group exercises.  Firm textured surface for improved gripping.  Low bouncing structure, great companion for w...
  • AgileFIT Soft Plyo Jumps

    AGF-PBS-63

    AGILEFIT SOFT PLYO JUMPS TO SAFELY MAXIMIZE PERFORMANCE! With wood and steel plyo boxes, a major challenges with getting athletes to perform box jumps is the very real fear of injuring themselves while doing the movement. This applies to new and advanced athletes, since they are reluctant to push their limits on taller boxes for the same reason. If an athlete does not comm...
  • AgileFIT Stainless Steel Wipes Dispenser with Trash Can

    AGF-SSD

    AgileFIT Stainless Steel Wipes Dispenser with Trash Can AgileFit high quality freestanding, stainless steel dispenser for gym wipes. Commercial quality Includes built-in trash can Includes space to store spare roll of wipes [sold separately] Wide base for stability Compact design : 11.5-inch diameter and 36 inches high Holds 800 count roll of cleaning wipes Top ac...
  • AgileFIT HT Bumper Plate 260lb Set

    AGF-BPS260

    AgileFIT HT Bumper Plate 260lb Set Made with Crumb Rubber (Recycled Vulcanized Rubber) Diameter: 17.5” Plate Widths: Vary by size Durometer: 75 Weight Tolerance: +/- 0.5LB 2” Stainless Steel Insert Inset Collar Design to reduce friction Color: Black w/ AgileFit logos 1 Year Warranty after purchase
  • Total Gym Row Trainer

    TG-7400-01

    An ingeniously unique rower that emulates a rowing movement pattern using adjustable bodyweight resistance, the Total Gym Row Trainer produces a full body workout, integrating a strength component into a traditional cardio machine. Built on an incline, the Total Gym Row Trainer targets all the muscles groups simultaneously and enables a smooth consistent load through the e...
  • Cycleops Phantom 5 Indoor Cycle Tablet Edition

    CYC-PH5T

    SPECIAL PROMOTION - SAVE $550 !!! The Complete Fitness Package The Phantom 5 Tablet Edition includes everything that you need for your indoor cycling journey. 7" Android Tablet Tripod Tablet Mount SPD Pedals Bluetooth Smart Heart Rate Strap 1 year Premium Subscription to CycleOps VirtualTraining And, of course, the Phantom 5 Indoor Cycle   The Cycleops Ph...
  • True Fitness "Bike MS" Cycling Bike

    TF-TMS

    Brand New with Full Warranty, just pre-assembled! Special “Bike MS” Design Honors Multiple Sclerosis Research The True Fitness "Bike MS" Cycling Bike combines TRUE's manufacturing excellence and dedication with a great cause. As a proud new National Bike MS partner, TRUE has designed the new cycling bike with a “Bike MS” theme, featuring: B...
  • Total Gym Jump Trainer

    EFI-5900-01

    The Total Gym Jump Trainer builds explosive power and develops lower body muscle mass with two primary movements, the squat and the squat jump. Uniquely designed to facilitate plyometric jumping exercises leveraging both linear bodyweight resistance and variable band resistance, this jump exercise machine produces both concentric and eccentric loading of the muscles –...
  • Total Gym Pull Up Trainer

    TG-PUT

    Strengthen the muscles of the upper body by doing a proper pull-up using only a portion of your body weight. The Total Gym Pull Up Trainer is built on an adjustable incline allowing users to select a percentage of their own bodyweight to pull. With seven incline levels to select from, the Total Gym Pull-up Trainer lets users lift anywhere from 35 percent to 65 percent of th...
  • Total Gym Press Trainer

    TG-PT

    A totally new way to do a shoulder press. The Press Trainer places users in an inverted position, unloading the lower back and reducing spinal compression. Seven adjustable levels allow users to select a percentage of their own bodyweight as resistance, and the unique closed chain design reduces shoulder impingement and stabilizes the shoulder girdle for safe and effective ...
  • Diamondback 1260Ef Elliptical Trainer

    DB-1260Ef

    For the 5th time, Diamondback Fitness 1260Ef Elliptical Machine is recommended by the leading Consumer Magazine (2014, 2013, 2012, 2011 and 2010).  Diamondback Fitness meets your desire for a healthy lifestyle. The 1260EF Elliptical Trainer offers focused, full body, efficient and effective cross training at home on an ergonomic, technologically advanced piece of...
  • Total Gym Leg Trainer

    EFI-TGLT

    The Total Gym Leg Trainer engages all the muscles of the leg simultaneously for an efficient and effective lower body workout. Exceptionally versatile, it facilitates a forward, backward and side lunge. A rolling glideboard adds instability for maximum muscle recruitment. Features a 15” Step-Up/Box Jump Platform for additional leg exercises. Total Gym Leg Trainer eng...
  • AbSolo PT1000 Core Trainer - Out of Box

    ABS-PT1000-BOX

    Brand New with Full Warranty, just pre-assembled for our showroom. The AbSolo PT1000 Core Trainer - Out of Box represents a uniquely interactive, fun and effective system for people of all ages and abilities. Facilities, trainers and exercisers are raving about the dynamic Absolo approach-combining traditional crunches with medicine ball tosses- to develop abdominal streng...
  • Best Fitness Weight Bench with Leg Developer

    BF-BFFIDPL10

    Best Fitness Weight Bench with Leg Developer. The Folding Bench allows multiple angle back pad adjustment from flat to a 75-degree angle; ideal for a variety of barbell and dumbbell exercises. 12 starting positions: Easily adjusts from a 10° negative decline to a 70° positive incline starting position Safety pins and bolts allow for easy adjustments, disassembly...
  • Total Gym PowerTower

    EFI-5300-01

    From home and private gym owners to their commercial counterparts, everyone is astounded by the Total Gym PowerTower. The Total Gym concept itself is a powerhouse in the industry with a strong track record of helping people get to their goals in an effective and efficient manner. Maybe it’s the fact that thing unprecedented equipment around 20 different highly quality...
  • Best Fitness Folding Bench (BFFID10)

    BF-FID10

    For barbell and dumbbell exercises, the Best Fitness Folding Bench (BFFID10) provides the foundation to a solid strength-training program. No one piece of equipment provides as much exercise versatility as a flat, incline and decline bench. Bring everyday strength training into your living room with the BFFID10. The bench is functional, compact, portable, and durable, and ...
  • Lifecore R100 Rowing Machine

    lc-r100

    Not too long ago the rowing machine was most home and commercial gyms best kept secret. They were usually found alone off in the corner of gyms, overshadowed by rows after row of traditional elliptical trainers, treadmills, and exercise bikes. Not anymore. Lifecore R100 Rowing Machine has all the benefits of any other exercise machine, and more, and has exploded in popular...
  • Powerline Vertical Leg Press (PVLP156X)

    P-PVLP156X

    Bulk up your lower body in the comfort of your own home with this vertical leg press. The Powerline Vertical Leg Press (PVLP156X) from Body Solid provides an impressive platform for obtaining huge muscle gains through isolated lower body workouts. The machine--which effectively isolates your quads--offers a unique vertical design that not only reinforces support f...
  • Body-Solid EXM1500S Home Gym

    BS-EXM-1500S

    There’s only one home gym that gives users the greatest value, durability, and a lifetime guarantee on every component. The Body-Solid EXM1500S Home Gym, consumer magazines #1 best buy pick, gives users everything they would expect from a gym quality machine, without the membership fees, and all  in the comfort of their own home.  Fitness Value and Body Sol...

Fitness Equipment with Brands Names to Match!

Fitness Direct is the home of brand name fitness equipment at the lowest prices online. With over two decades of fitness equipment experience and our store in San Diego, California, we ship direct and help you save on the finest equipment for your home. Our knowledgeable staff understands the fitness industry and fitness goals in order to provide you with the best equipment options on the market.

Cardio Equipment

Fitness Direct is a leader in quality brand name cardio equipment for the home. Discover our large inventory of cardio equipment ranging from Treadmills to Ellipticals and Indoor Cycles to StairClimbers. Whatever your cardio work out preference, we have the right cardio equipment to match your workout style. Choose from the finest cardio equipment brands: Life Fitness, Spirit, Octane Fitness, SportsArt and more.

Cardio exercise machines do far more than burn calories and help you lose weight. In fact, cardio exercise helps to increase heart health, boost immunity, and studies show people live-longer healthier lives. Let Fitness Direct help you find the perfect cardio exercise machine your daily exercise routine.

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Strength and Weight Equipment

Strength and weight equipment play an important role in anyone's fitness goals. Fitness Direct understands the advantages of incorporating strength and resistance exercises into every workout. Build muscle to properly support your frame and posture, while getting the benefits of extended calorie burning, are just a few benefits from the use of weight lifting equipment. Fitness Direct has a large inventory of top strength equipment brand: Body Solid, Inflight, Torque, Tuff Stuff, and more.

The benefits of strength exercise and weight lifting are well documented and have many advantages. Strength exercises help increase calorie burning and facilitates weight lose throughout the day. Also, lifting weights helps increase bone density and fights against heart disease. With only muscle to gain and unwanted weight to lose let Fitness Direct show you the right strength equipment to help you meet your goals.

Health & Wellness: Core, Stretching & Rehab Equipment

Fitness Direct carries a wide array of health and wellness equipment for the home. If you find spirituality through your workout, find our wide selection of yoga equipment and Pilates equipment to challenge your daily routine.  Our core fitness equipment can be easily found here in the form of balls, BOSU, and foam roller stretching and exercise.

As an athlete or just health and exercise enthusiast, injuries are not uncommon. Fitness Direct carries a wide array of physical therapy and rehab equipment to get you feeling even better than before. Choose from our wide inventory of professional rehabilitation equipment.

Rack and Storage Equipment

Keep your home clean and organized with our professional weight racks and fitness equipment storage solutions. Our selection of weight racks and exercise storage racks come in all shapes and sizes to accommodate any room in the home. Choose from vertical or horizontal dumbbell racks and medicine ball racks just to name a few. View our selection of rack and storage equipment today.

The Fitness Direct Difference

Fitness Direct is your all-inclusive fitness equipment retailer. We have a huge selection and friendly, professional staff that knows the ins and outs of having a top of the line home gym. When you order from us you can rest assured it is a simple and secure process.  On top of that we have the lowest prices on all equipment and quick delivery and set up on all orders.