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  • WaterRower Club S4 Rowing Machine


    Rowing has long been considered the ideal cardiovascular exercise because of how the body interacts with the surface of the stream, river, lake, or ocean. The WaterRower Club S4 Rowing Machine is the perfect choice for those that love fluid indoor movement, complimented by an incredibly quiet and stylish machine. Basically, there are only a few other options out there on th...
  • WaterRower Natural S4 Rowing Machine


    The name sums it up pretty well don’t you think: The WaterRower Natural S4 Rowing Machine. Instead of approaching rowing through a mechanical sense, the engineers that hand-crafted these models out of solid Ash wood and stained Honey Oak incorporate and use the essence of water. What this creates is perfect mimicry that’s safe and provides infinitely variable re...
  • Teeter Contour L5 LTD Inversion Table


    A modern twist on a classic design, the beautiful, Teeter Contour L5 LTD Inversion Table provides unparalleled user-friendliness and security. The ergonomic Flex-Technology™ bed and Deluxe EZ-Reach™ Ankle System enhance the user experience to achieve the ultimate in joint and back pain relief. Just a few minutes a day on the Teeter can naturally stretch the back...
  • Olympic Colored Grip Weight Plates


    The Olympic Colored Grip Weight Plates. Encased in durable, heavy-duty rubber to prevent scuffing or damage to equipment, walls or floors. Impact-resistant, these Olympic Plates will not split, crack or peel. Quad-grip design guarantees safer and easier performance than any other plate on the market.  They are also impervious to rusting, chipping, flaking or losing the...
  • Body-Solid Standard Weight Plates


    Only free weights will ensure that all major muscle groups are worked fully, thus shaping the body into proper and symmetrical proportions. Dollar for dollar, pound for pound, these plates are the best value anywhere!
  • Athletix Cleaning Wipes


    The Athletix Cleaning Wipes. Today's health club members are concerned with the cleanliness of their clubs, especially clean gym equipment. Athletix Gym Equipment Cleaner wipes are non-alcohol based presaturated wipes. Tested by equipment manufacturers, health clubs, and wellness facilities, Athletix gym equipment cleaning wipes are proven to be easy to use, effective and s...
  • 3' x 4' Floor Mat


    The 3' x 4' Floor Mat are versatile mats made from super tough 1/4" closed cell rubber. Great for protecting your floors from sweat or scuff marks and also help add stability.
  • WaterRower GX Home Rowing Machine


    The World’s Most Authentic Rowing Machine — designed exclusively for the Fitness Direct program and made in the USA by WaterRower; crafter of exceptional rowing machines for over 20 years. Includes 2 DVDs Indo-Row and ShockWave Workout. WaterRower “Original” Design vs WaterRower GX Home Comparison Waterrower GX Monitor The WaterRower GX Monit...
  • WaterRower Classic S4 Rowing Machine


    When you ride the WaterRower Classic S4 Rowing Machine it feels like you’re on a rowing team in London skimming atop some serene English lake in furious, yet controlled, competition. Hand-crafted out of a rich and hearty American Black Walnut, colors can naturally vary and fall anywhere between a deep brown to a silky purplish ebony. Believe it or not, these products ...
  • Body-Solid Hex Dumbbells


    The Body-Solid Hex Dumbbells has been around for many years and is a cornerstone in any body building routine. It is one of the least expensive yet the most physically challenging piece of strength training equipment you could invest in. Hex dumbbells can be used for a multitude of exercises which include the chest press, chest flys, shoulder press, bicep curls, tricep kick...
  • WaterRower Oxbridge S4 Rowing Machine


    The WaterRower Oxbridge S4 Rowing Machine is a sleek and impressive machine; indicative of where modern fitness is heading. The frame is actually hand-crafted. The Oxbridge S4 is not the result of cold automation. The engineers chose a rich and solid Cherrywood. Aesthetically this means that every model is going to vary in color between red-brown or a rich cherry red. Howev...
  • Teeter Better Back Inversion Program Mat


    When placed under the Teeter Hang Ups Inversion Table, the Teeter Better Back Inversion Program Mat offers a quick-reference guide to simple movements that help achieve maximum benefits. Features 29 Illustrated Movements: Detailed drawings printed on the mat surface offer a quick-reference guide within view while inverted. Progressive Program: Features i...
  • Precor 5.37 Elliptical Trainer


    Pre-Assembled. Brand New with Full Warranty! The unique technology behind the Precor 5.37 Elliptical Trainer lets you emulate different workout courses such as walking, running, hiking or cross-country skiing. Because you experience smooth and natural movements, harmful muscle and joint stress is reduced making your workout feel easier and keeping you engaged. Using ...
  • Sportsart E840 Elliptical Trainer


    The Sportsart E840 Elliptical Trainer. SportsArt foundation series ellipticals are the perfect option for exercisers looking for a total-body, low-impact workout. The contact heart rate is standard and a wireless Polar® HR receiver is built in, multiple language options are included (English, Spanish and French).  Dual-action motion provides a total body workout...
  • Cycleops Phantom 5 Indoor Cycle


    The CycleOps Phantom 5 is a triumphant display of what the Saris Cycling Group is capable of, and it’s a testament to the fact that they not only truly love cycling themselves but listen to their community: “You demand a great bike fit. You expect a highly effective workout. You want the most realistic ride possible. In essence, you want every aspect of your in...
  • Cycleops Phantom 3 Indoor Cycle


    The Cycleops Phantom 3 Indoor Cycle is 21st century indoor cardio built for cyclists by cyclists. They partnered up with PowerTap to engineer the most accurate power measurement technology then built it into a dedicated indoor set up. We're talking an industry leading power accuracy of +/- 1.5% here folks! Combined with the Joule GPS, this technology gives you all the perf...
  • Cycleops Phantom 1 Indoor Cycle


    Welcome to next-gen indoor cycling technology and perhaps one of the best workout partners in the known universe. The Cycleops Phantom 1 is setting new industry (and enthusiast) standards in freewheel gearing, durability, performance-based ergonomics, and more. The bike truly allows you to find that perfect fit because of so many adjustable geometries. Then, once you&rsquo...
  • Diamondback 1260Ef Elliptical Trainer


    For the 5th time, Diamondback Fitness 1260Ef Elliptical Machine is recommended by the leading Consumer Magazine (2014, 2013, 2012, 2011 and 2010).  Diamondback Fitness meets your desire for a healthy lifestyle. The 1260EF Elliptical Trainer offers focused, full body, efficient and effective cross training at home on an ergonomic, technologically advanced piece of...
  • Bodyguard T460XC Treadmill


    Bodyguard's most advanced treadmill, the Bodyguard T460XC Treadmill is their most ergonomic and technically forward exercise machine, which can realistically simulate authentic training experiences like downhill running, hill climbing, high acceleration workouts, and more with its "Imagine" compatability. A superior choice running machine, the Bodyguard T460XC Treadmill of...
  • AbSolo PT1000 Core Trainer - Out of Box


    Brand New with Full Warranty, just pre-assembled for our showroom. The AbSolo PT1000 Core Trainer - Out of Box represents a uniquely interactive, fun and effective system for people of all ages and abilities. Facilities, trainers and exercisers are raving about the dynamic Absolo approach-combining traditional crunches with medicine ball tosses- to develop abdominal streng...
  • Best Fitness Weight Bench with Leg Developer


    Best Fitness Weight Bench with Leg Developer. The Folding Bench allows multiple angle back pad adjustment from flat to a 75-degree angle; ideal for a variety of barbell and dumbbell exercises. 12 starting positions: Easily adjusts from a 10° negative decline to a 70° positive incline starting position Safety pins and bolts allow for easy adjustments, disassembly...
  • Lifecore LC950RBs Recumbent Bike


    While the LC950 recumbent bike is about delivering tons of quality in a small package, the Lifecore LC950RBs Recumbent Bike ramps thing up a notch, provides more features, and yet still remains one of the most compact bikes in the modern mainstream fitness industry today. It’s just as mobile with a compact step-through design and built-in transport wheels, and it als...
  • Body-Solid G5S Home Gym


    Wow, with the Body-Solid G5S Home Gym in the home office or garage, gym dues, commuting, dealing with sweaty machines, or vying for one of the benches becomes a thing of the past. It’s like having an entire commercial gym in the comfort of home that provides an astounding list of options, features, and potential workouts.  Get ready for far more efficiency, an i...
  • Powerline Vertical Leg Press (PVLP156X)


    Bulk up your lower body in the comfort of your own home with this vertical leg press. The Powerline Vertical Leg Press (PVLP156X) from Body Solid provides an impressive platform for obtaining huge muscle gains through isolated lower body workouts. The machine--which effectively isolates your quads--offers a unique vertical design that not only reinforces support f...
  • Body-Solid EXM1500S Home Gym


    There’s only one home gym that gives users the greatest value, durability, and a lifetime guarantee on every component. The Body-Solid EXM1500S Home Gym, consumer magazines #1 best buy pick, gives users everything they would expect from a gym quality machine, without the membership fees, and all  in the comfort of their own home.  Fitness Value and Body Sol...

Fitness Equipment with Brands Names to Match!

Fitness Direct is the home of brand name fitness equipment at the lowest prices online. With over two decades of fitness equipment experience and our store in San Diego, California, we ship direct and help you save on the finest equipment for your home. Our knowledgeable staff understands the fitness industry and fitness goals in order to provide you with the best equipment options on the market.

Cardio Equipment

Fitness Direct is a leader in quality brand name cardio equipment for the home. Discover our large inventory of cardio equipment ranging from Treadmills to Ellipticals and Indoor Cycles to StairClimbers. Whatever your cardio work out preference, we have the right cardio equipment to match your workout style. Choose from the finest cardio equipment brands: Life Fitness, Spirit, Octane Fitness, SportsArt and more.

Cardio exercise machines do far more than burn calories and help you lose weight. In fact, cardio exercise helps to increase heart health, boost immunity, and studies show people live-longer healthier lives. Let Fitness Direct help you find the perfect cardio exercise machine your daily exercise routine.


Strength and Weight Equipment

Strength and weight equipment play an important role in anyone's fitness goals. Fitness Direct understands the advantages of incorporating strength and resistance exercises into every workout. Build muscle to properly support your frame and posture, while getting the benefits of extended calorie burning, are just a few benefits from the use of weight lifting equipment. Fitness Direct has a large inventory of top strength equipment brand: Body Solid, Inflight, Torque, Tuff Stuff, and more.

The benefits of strength exercise and weight lifting are well documented and have many advantages. Strength exercises help increase calorie burning and facilitates weight lose throughout the day. Also, lifting weights helps increase bone density and fights against heart disease. With only muscle to gain and unwanted weight to lose let Fitness Direct show you the right strength equipment to help you meet your goals.

Health & Wellness: Core, Stretching & Rehab Equipment

Fitness Direct carries a wide array of health and wellness equipment for the home. If you find spirituality through your workout, find our wide selection of yoga equipment and Pilates equipment to challenge your daily routine.  Our core fitness equipment can be easily found here in the form of balls, BOSU, and foam roller stretching and exercise.

As an athlete or just health and exercise enthusiast, injuries are not uncommon. Fitness Direct carries a wide array of physical therapy and rehab equipment to get you feeling even better than before. Choose from our wide inventory of professional rehabilitation equipment.

Rack and Storage Equipment

Keep your home clean and organized with our professional weight racks and fitness equipment storage solutions. Our selection of weight racks and exercise storage racks come in all shapes and sizes to accommodate any room in the home. Choose from vertical or horizontal dumbbell racks and medicine ball racks just to name a few. View our selection of rack and storage equipment today.

The Fitness Direct Difference

Fitness Direct is your all-inclusive fitness equipment retailer. We have a huge selection and friendly, professional staff that knows the ins and outs of having a top of the line home gym. When you order from us you can rest assured it is a simple and secure process.  On top of that we have the lowest prices on all equipment and quick delivery and set up on all orders.