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  • WaterRower Natural S4 Rowing Machine

    WTR-NAT_ASH

    The name sums it up pretty well don’t you think: The WaterRower Natural S4 Rowing Machine. Instead of approaching rowing through a mechanical sense, the engineers that hand-crafted these models out of solid Ash wood and stained Honey Oak incorporate and use the essence of water. What this creates is perfect mimicry that’s safe and provides infinitely variable re...
  • WaterRower Club S4 Rowing Machine

    WTR-CLUB

    Rowing has long been considered the ideal cardiovascular exercise because of how the body interacts with the surface of the stream, river, lake, or ocean. The WaterRower Club S4 Rowing Machine is the perfect choice for those that love fluid indoor movement, complimented by an incredibly quiet and stylish machine. Basically, there are only a few other options out there on th...
  • Body-Solid Rubber Grip Olympic Weight Plates

    ORT

    Designed using state-of-the art technology, Body-Solid Rubber Grip Olympic Weight Plates surpasses all others in quality, accuracy, reliability and price. Quad-grip design guarantees safer and easier performance than any other plate on the market. Encased in durable, heavy-duty rubber to prevent scuffing or damage to equipment, walls or floors. Impact-resistant, these Olymp...
  • WaterRower Oxbridge S4 Rowing Machine

    WTR-OXBRIDGE

    The WaterRower Oxbridge S4 Rowing Machine is a sleek and impressive machine; indicative of where modern fitness is heading. The frame is actually hand-crafted. The Oxbridge S4 is not the result of cold automation. The engineers chose a rich and solid Cherrywood. Aesthetically this means that every model is going to vary in color between red-brown or a rich cherry red. Howev...
  • WaterRower Classic S4 Rowing Machine

    WTR-CLASSIC

    When you ride the WaterRower Classic S4 Rowing Machine it feels like you’re on a rowing team in London skimming atop some serene English lake in furious, yet controlled, competition. Hand-crafted out of a rich and hearty American Black Walnut, colors can naturally vary and fall anywhere between a deep brown to a silky purplish ebony. Believe it or not, these products ...
  • Protective Rubber Flooring - 4' x 6' x 3/8"

    BS-RF46

    48" x 72". Lighter than the #RF46 SuperMat, these have a glossy finish, are textured on top, and have a grooved bottom. The mat is 3/8" thick including the texture. Designed and manufactured for workout intensity, comfort and value, these SuperMat Floor Protectors offer super heavy-duty solid rubber construction that absorbs the impact of free weights, home gyms, treadmill...
  • Body-Solid Standard Weight Plates

    BS-RPB

    Only free weights will ensure that all major muscle groups are worked fully, thus shaping the body into proper and symmetrical proportions. Dollar for dollar, pound for pound, these plates are the best value anywhere!
  • WaterRower GX Home Rowing Machine

    WTR-GX

    The World’s Most Authentic Rowing Machine — designed exclusively for the Fitness Direct program and made in the USA by WaterRower; crafter of exceptional rowing machines for over 20 years. Includes 2 DVDs Indo-Row and ShockWave Workout. WaterRower “Original” Design vs WaterRower GX Home Comparison Waterrower GX Monitor The WaterRower GX Monit...
  • Diamondback 510Sr Recumbent Bike

    DB-510-Sr

    The exceptionally designed Diamondback 510Sr Recumbent Bike is about relieving the pressure off the lower back and all but erasing any chance of high impact injuries while getting in great cardio-based workouts. Ideal for beginners and fitness lovers alike, it’s a proven therapeutic tool for recovering from common injuries to soft tissues like tendons, ligaments, and ...
  • Bully Mat - 4' x 6' x 3/8" THICK

    SFG-BULLY

    A MUST for all fitness areas; residential and commercial! Heavy duty, commercial grade Bully Mat - 4' x 6' x 3/8" THICK protect your carpet and assist in leveling off cement floors so your equipment won't "rock"! Super shock absorbing and reduces the noise in your fitness area; requires no adhesive, just lay them down! Well worth the investment!
  • Body-Solid Olympic Weight Tree and Bar Rack (GOWT)

    BS-GOWT

    Keep your workout area safe, clean and organized with this Body-Solid Olympic Weight Tree and Bar Rack (GOWT)! Six 2" x 8" weight plate storage posts keep plates safely suspended off the floor for easy storage and removal --just slip on the weights after you're done and you'll keep your workout room uncluttered. It can hold up to 1,000 lbs. of weight in several configu...
  • Diamondback 510Ic Indoor Cycle Bike

    db-510-ic

    Indoor biking has come so far since it first began to take off decades ago. These days with bikes like the Diamondback 510Ic Indoor Cycle Bike anyone and everyone has access to world class indoor bikes that provide workouts as close to the real thing as possible. Sophisticated and yet user friendly; stylish and yet incredibly powerful the 510Ic is a stunning piece of 21st c...
  • FreeMotion Indoor Cycling S11.9 Carbon Drive™ System

    FM-FMEX91412

    FreeMotion Indoor Cycling S11.9 Carbon Drive™ System Carbon Drive™ System A first ever in indoor cycling, the Gates® Carbon Drive™ System features the smooth, quiet benefits of a belt drive and the high-inertia, non-slip benefits of a chain drive. Plus, it’s virtually maintenance free.  Lightweight, Aluminum Frame Resistant to rust, this...
  • Chairmaster – Demo Unit

    CC-CM-Demo

    Brand New - Full Warranty - Only shown at 2-day exhibit! Store-Away Cycle Accessories [back pad, etc] At last – a new way to exercise that lets you sit and get fit! Not only is the ChairMaster a comfortable chair that’s great for watching television, it's also a revolutionary fitness product that combines a low impact cycling workout with resistance tra...
  • Power Reactor Core Trainer

    PR-CT

    The Power Reactor Core Trainer is the “OG” Original Sports & Fitness model. It can used both “indoors” and “outdoors”. It has a patently designed “rubber footing” on the bottom of the base frame which enables the user to exercise in their own home on “carpet” with virtually no movement. Should th...
  • AbSolo PT1000 Core Trainer - Out of Box

    ABS-PT1000-BOX

    Brand New with Full Warranty, just pre-assembled for our showroom. The AbSolo PT1000 Core Trainer - Out of Box represents a uniquely interactive, fun and effective system for people of all ages and abilities. Facilities, trainers and exercisers are raving about the dynamic Absolo approach-combining traditional crunches with medicine ball tosses- to develop abdominal streng...
  • Life Fitness Activate Series Upright Lifecycle Bike

    LF-OSC

    Brand New with Full Warranty, just pre-assembled. With the introduction of the Life Fitness Activate Series upright Lifecycle bike, Life Fitness has proven yet again that its dedication to providing only the best to the world’s gyms is unflinching. Their foundational concepts are to promote health, and at the same time, make sure that mainstream gyms have exactly wha...
  • Life Fitness Club Series Recumbent Lifecycle Bike

    LF-CSLR

    The Life Fitness Club Series Recumbent Lifecycle Bike in 2012 broke ground on new trends in the industry, and raised the bar of consumer expectation when it comes to physical training machines. The recumbent LifeCycle bike clearly displayed the company’s mastery of both comfort and motivational results/goal driven equipment.  The durability, high-tech quality, a...
  • Octane Q37ci Elliptical Trainer

    OCT-Q37ci

    Octane Fitness has done it again. The bar has been raised due to the entrance of the Q37ci series of elliptical trainers. Whether for the commercial or home-gym, this is a machine that will super charge and inject heavy doses of high octane motivation into any exercise regimen, regardless of whether one is a seasoned athlete or fledgling fitness enthusiast.  There&rsq...
  • Octane Q47ci Elliptical Trainer

    OCT-Q47ci

    Elliptical trainers have come so far since the birth of the contemporary fitness culture. Thanks in part to the innovative minds at Octane Fitness. The company began with two visionary men, and now, as the Q47ci is starting to make waves on the industry, consumers are curious how things could get better. The Q47ci is the very best when it comes to ergonomically advanced co...
  • Lifecore VST-V4 Elliptical Trainer

    LC-VST-V4

    The Elliptical Trainer came about to give fitness junkies a good middle-ground between the high impact and difficulty of using a treadmill, and the ease and comfort of an exercise bike. The VST-V4 is the newest member of the LifeCore family, and we’re extremely proud to introduce it. As with all other LifeCore products customization, efficiency, and club-quality are ...
  • AbSolo PT1000 Core Abdominal Training System

    ABS-PT1000

    What’s the most common area that people have a hard time trimming down? The tummy! The AbSolo PT1000 Core Abdominal Training System fixes these problems with a unique and fun core training system. No one likes to do endless sit-ups, not only is it monotonous but it’s boring. With this training program your sure to see great results while having fun. What is t...
  • Life Fitness X8 Elliptical Cross-Trainer

    LF-X8

    If you’re looking for a total body work out, the Life Fitness X8 Elliptical Trainer is one of the highest rated models in the world! If you need optimum results on a safe and effective machine this is it! Her are some of the premium custom features the Life Fitness X8 Elliptical trainer offers. Upfront Safety & User Friendly Pedal spacing on this unit is much ...
  • Inflight Dumbbell Rack

    INFLT-5004

    Inflight Fitness, a former aircraft parts manufacturer, combines the quality demanded by the aircraft industry with over ten years of experience manufacturing commercial fitness equipment to bring you exceptional value and quality like you find on the Inflight Dumbbell Rack. Inflight's club quality line of free weight equipment offers quality, durability and a price that is...
  • Life Fitness R3 Recumbent Lifecycle Exercise Bike

    LF-R3

    The Life Fitness R3 Recumbent Lifecycle Exercise Bike made it apparent how far fitness innovation has come under the care and tutelage of award winning and world renowned Life Fitness. Years of research and development came together and produced perhaps the best recumbent bike on the market in many respects.  From its liquid smooth and quiet presentation, to the unden...
  • Life Fitness R1 Recumbent Lifecycle Exercise Bike

    LF-R1

    When it comes to revolutionary new physical training machines perfectly suited for people just beginning with fitness, or returning to it after an extended break, there’s nothing better than the Life Fitness R1 Recumbent Lifecycle Exercise Bike. With such modern innovation available, the old industry standards are fading away rapidly.  At the end of the day Life...
  • Life Fitness C3 Upright Lifecycle Exercise Bike

    LF-C3

    The Life Fitness C3 Upright Lifecycle Exercise Bike from Life Fitness was created to provide a #1 gym quality cardio and physical training machine for the home-gym environment. Engineers combined precision ergonomics, high-tech accouterments and online connections, and a long list of programming options to make the C3 a premier virtual trainer.  It’s about bring...
  • Life Fitness C1 Upright Lifecycle Exercise Bike

    LF-C1

    No one else does it like Life Fitness, which is why the Life Fitness C1 Upright Lifecycle Exercise Bike is considered one of the best models on the market today. The idea was to keep this machine sleek, compact, and simple, while offering everything that club quality upright bikes have and more.  First there is the unprecedented comfort and practicality of the Go cons...
  • SportsArt E825 Elliptical

    SA-E825

    A premium elliptical trainer with state-of-the-art features and quality construction, the SportsArt E825 Elliptical is an ideal choice for home gym and light commercial use. The E825 is comfortable and supportive, with an electronically adjustable stride length (from 17 to 26 inches) and a two-stage MyFlex pedal cushioning system that automatically adjusts the pressure...
  • Life Fitness X1 Elliptical Trainer

    LF-X1

    The Life Fitness X1 Elliptical Trainer * 2012 is perfect for the person that just wants to get on and go. It has everything you’d expect from a Life Fitness elliptical cross-trainer—unparalleled quality, a fluid total-body motion, and the patented Link6™ elliptical drive system that delivers an incredibly natural, comfortable stride. And the Go Console pro...

Fitness Equipment with Brands Names to Match!

Fitness Direct is the home of brand name fitness equipment at the lowest prices online. With over two decades of fitness equipment experience and our store in San Diego, California, we ship direct and help you save on the finest equipment for your home. Our knowledgeable staff understands the fitness industry and fitness goals in order to provide you with the best equipment options on the market.

Cardio Equipment

Fitness Direct is a leader in quality brand name cardio equipment for the home. Discover our large inventory of cardio equipment ranging from Treadmills to Ellipticals and Indoor Cycles to StairClimbers. Whatever your cardio work out preference, we have the right cardio equipment to match your workout style. Choose from the finest cardio equipment brands: Life Fitness, Spirit, Octane Fitness, SportsArt and more.

Cardio exercise machines do far more than burn calories and help you lose weight. In fact, cardio exercise helps to increase heart health, boost immunity, and studies show people live-longer healthier lives. Let Fitness Direct help you find the perfect cardio exercise machine your daily exercise routine.

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Strength and Weight Equipment

Strength and weight equipment play an important role in anyone's fitness goals. Fitness Direct understands the advantages of incorporating strength and resistance exercises into every workout. Build muscle to properly support your frame and posture, while getting the benefits of extended calorie burning, are just a few benefits from the use of weight lifting equipment. Fitness Direct has a large inventory of top strength equipment brand: Body Solid, Inflight, Torque, Tuff Stuff, and more.

The benefits of strength exercise and weight lifting are well documented and have many advantages. Strength exercises help increase calorie burning and facilitates weight lose throughout the day. Also, lifting weights helps increase bone density and fights against heart disease. With only muscle to gain and unwanted weight to lose let Fitness Direct show you the right strength equipment to help you meet your goals.

Health & Wellness: Core, Stretching & Rehab Equipment

Fitness Direct carries a wide array of health and wellness equipment for the home. If you find spirituality through your workout, find our wide selection of yoga equipment and Pilates equipment to challenge your daily routine.  Our core fitness equipment can be easily found here in the form of balls, BOSU, and foam roller stretching and exercise.

As an athlete or just health and exercise enthusiast, injuries are not uncommon. Fitness Direct carries a wide array of physical therapy and rehab equipment to get you feeling even better than before. Choose from our wide inventory of professional rehabilitation equipment.

Rack and Storage Equipment

Keep your home clean and organized with our professional weight racks and fitness equipment storage solutions. Our selection of weight racks and exercise storage racks come in all shapes and sizes to accommodate any room in the home. Choose from vertical or horizontal dumbbell racks and medicine ball racks just to name a few. View our selection of rack and storage equipment today.

The Fitness Direct Difference

Fitness Direct is your all-inclusive fitness equipment retailer. We have a huge selection and friendly, professional staff that knows the ins and outs of having a top of the line home gym. When you order from us you can rest assured it is a simple and secure process.  On top of that we have the lowest prices on all equipment and quick delivery and set up on all orders.