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  • WaterRower Club S4 Rowing Machine


    Rowing has long been considered the ideal cardiovascular exercise because of how the body interacts with the surface of the stream, river, lake, or ocean. The WaterRower Club S4 Rowing Machine is the perfect choice for those that love fluid indoor movement, complimented by an incredibly quiet and stylish machine. Basically, there are only a few other options out there on th...
  • WaterRower Natural S4 Rowing Machine


    The name sums it up pretty well don’t you think: The WaterRower Natural S4 Rowing Machine. Instead of approaching rowing through a mechanical sense, the engineers that hand-crafted these models out of solid Ash wood and stained Honey Oak incorporate and use the essence of water. What this creates is perfect mimicry that’s safe and provides infinitely variable re...
  • Olympic Colored Grip Weight Plates


    The Olympic Colored Grip Weight Plates. Encased in durable, heavy-duty rubber to prevent scuffing or damage to equipment, walls or floors. Impact-resistant, these Olympic Plates will not split, crack or peel. Quad-grip design guarantees safer and easier performance than any other plate on the market.  They are also impervious to rusting, chipping, flaking or losing the...
  • WaterRower Classic S4 Rowing Machine


    When you ride the WaterRower Classic S4 Rowing Machine it feels like you’re on a rowing team in London skimming atop some serene English lake in furious, yet controlled, competition. Hand-crafted out of a rich and hearty American Black Walnut, colors can naturally vary and fall anywhere between a deep brown to a silky purplish ebony. Believe it or not, these products ...
  • WaterRower Oxbridge S4 Rowing Machine


    The WaterRower Oxbridge S4 Rowing Machine is a sleek and impressive machine; indicative of where modern fitness is heading. The frame is actually hand-crafted. The Oxbridge S4 is not the result of cold automation. The engineers chose a rich and solid Cherrywood. Aesthetically this means that every model is going to vary in color between red-brown or a rich cherry red. Howev...
  • WaterRower GX Home Rowing Machine


    The World’s Most Authentic Rowing Machine — designed exclusively for the Fitness Direct program and made in the USA by WaterRower; crafter of exceptional rowing machines for over 20 years. Includes 2 DVDs Indo-Row and ShockWave Workout. WaterRower “Original” Design vs WaterRower GX Home Comparison Waterrower GX Monitor The WaterRower GX Monit...
  • Body-Solid Rubber Grip Olympic Weight Plates


    Designed using state-of-the art technology, Body-Solid Rubber Grip Olympic Weight Plates surpasses all others in quality, accuracy, reliability and price. Quad-grip design guarantees safer and easier performance than any other plate on the market. Encased in durable, heavy-duty rubber to prevent scuffing or damage to equipment, walls or floors. Impact-resistant, these Olymp...
  • 3' x 4' Floor Mat


    The 3' x 4' Floor Mat are versatile mats made from super tough 1/4" closed cell rubber. Great for protecting your floors from sweat or scuff marks and also help add stability.
  • BOSU Pro Balance Trainer


    The Most Useful Training Surface In The World! Featuring a new, improved design and durability, the BOSU Pro Balance Trainer has a bladder weight of 8 pounds, and a dually over-molded platform for extra strength. It has a smooth, non-skid, non-marking base. The BOSU Pro Balance Trainer has a blue dome with logo detailing, light grey clamp and platform, and in...
  • Body Solid Stability Ball Storage Rack


    The compact design fits nicely into any corner saving space in workout rooms.  Unlike most stability ball holders the GSR10 allows easy access for all 3 stability balls, even the one on the bottom.  Made from heavy gauge steel, the Body Solid Stability Ball Storage Rack will last a lifetime and is perfect for small to medium size fitness areas.
  • Teeter Contour L5 LTD Inversion Table


    A modern twist on a classic design, the beautiful, Teeter Contour L5 LTD Inversion Table provides unparalleled user-friendliness and security. The ergonomic Flex-Technology™ bed and Deluxe EZ-Reach™ Ankle System enhance the user experience to achieve the ultimate in joint and back pain relief. Just a few minutes a day on the Teeter can naturally stretch the back...
  • Interlocking Heavy Duty Rubber Flooring


    No weight is too heavy for this interlocking rubber floor system! The Interlocking Heavy Duty Rubber Flooring is made from recycled rubber and bond with urethane binder which encapsulates each piece of rubber for long life and provides resistance to foreign substances. Each piece has a dimension of 19.5" square, once tabs are trimmed and two pieces are snapped together, it ...
  • SportsArt A903 Chrome Dumbbell Rack


    The SportsArt A903 Chrome Dumbbell Rack. SportsArt Free Weight Series combines quality and value in a simple, easy-to-use strength line designed to accommodate users of any fitness or experience.
  • Chairmaster – Demo Unit


    Brand New - Full Warranty - Only shown at 2-day exhibit! Store-Away Cycle Accessories [back pad, etc] At last – a new way to exercise that lets you sit and get fit! Not only is the ChairMaster a comfortable chair that’s great for watching television, it's also a revolutionary fitness product that combines a low impact cycling workout with resistance tra...
  • AbSolo PT1000 Core Trainer - Out of Box


    Brand New with Full Warranty, just pre-assembled for our showroom. The AbSolo PT1000 Core Trainer - Out of Box represents a uniquely interactive, fun and effective system for people of all ages and abilities. Facilities, trainers and exercisers are raving about the dynamic Absolo approach-combining traditional crunches with medicine ball tosses- to develop abdominal streng...
  • Octane Q47ci Elliptical Trainer


    Elliptical trainers have come so far since the birth of the contemporary fitness culture. Thanks in part to the innovative minds at Octane Fitness. The company began with two visionary men, and now, as the Q47ci is starting to make waves on the industry, consumers are curious how things could get better. The Q47ci is the very best when it comes to ergonomically advanced co...
  • SportsArt A991 Free Standing FID Bench


    SportsArt A991 Free Standing FID Bench. European styling and incredibly robust construction makes the SportsArt Fitness Free Weight Bench Series a must have for any facility. The SportsArt Fitness Strength Series delivers the ultimate combination of aesthetics, innovations, correct biomechanics and function, along with the smoothness and features you would expect from a pre...
  • Life Fitness X8 Elliptical Cross-Trainer


    If you’re looking for a total body work out, the Life Fitness X8 Elliptical Trainer is one of the highest rated models in the world! If you need optimum results on a safe and effective machine this is it! Her are some of the premium custom features the Life Fitness X8 Elliptical trainer offers. Upfront Safety & User Friendly Pedal spacing on this unit is much cl...
  • Life Fitness R1 Recumbent Lifecycle Exercise Bike


    When it comes to revolutionary new physical training machines perfectly suited for people just beginning with fitness, or returning to it after an extended break, there’s nothing better than the Life Fitness R1 Recumbent Lifecycle Exercise Bike. With such modern innovation available, the old industry standards are fading away rapidly. At the end of the day Life Fitne...
  • SportsArt E825 Elliptical


    A premium elliptical trainer with state-of-the-art features and quality construction, the SportsArt E825 Elliptical is an ideal choice for home gym and light commercial use. The E825 is comfortable and supportive, with an electronically adjustable stride length (from 17 to 26 inches) and a two-stage MyFlex pedal cushioning system that automatically adjusts the pressure...
  • Sportsart E822 Elliptical Trainer

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    As with all Sportsart commercial elliptical trainers and treadmills, the Sportsart E822 Elliptical Trainer includes the My Flex automatic flex adjustment system which provides a comfortable step that never loses resiliency. The MyFlex pedal system automatically adjusts pressure based on user weight. Equipped with a self-generating design that requires no outside power...
  • Life Fitness X1 Elliptical Trainer


    The Life Fitness X1 Elliptical Trainer * 2012 is perfect for the person that just wants to get on and go. It has everything you’d expect from a Life Fitness elliptical cross-trainer—unparalleled quality, a fluid total-body motion, and the patented Link6™ elliptical drive system that delivers an incredibly natural, comfortable stride. And the Go Console pro...

Fitness Equipment with Brands Names to Match!

Fitness Direct is the home of brand name fitness equipment at the lowest prices online. With over two decades of fitness equipment experience and our store in San Diego, California, we ship direct and help you save on the finest equipment for your home. Our knowledgeable staff understands the fitness industry and fitness goals in order to provide you with the best equipment options on the market.

Cardio Equipment

Fitness Direct is a leader in quality brand name cardio equipment for the home. Discover our large inventory of cardio equipment ranging from Treadmills to Ellipticals and Indoor Cycles to StairClimbers. Whatever your cardio work out preference, we have the right cardio equipment to match your workout style. Choose from the finest cardio equipment brands: Life Fitness, Spirit, Octane Fitness, SportsArt and more.

Cardio exercise machines do far more than burn calories and help you lose weight. In fact, cardio exercise helps to increase heart health, boost immunity, and studies show people live-longer healthier lives. Let Fitness Direct help you find the perfect cardio exercise machine your daily exercise routine.


Strength and Weight Equipment

Strength and weight equipment play an important role in anyone's fitness goals. Fitness Direct understands the advantages of incorporating strength and resistance exercises into every workout. Build muscle to properly support your frame and posture, while getting the benefits of extended calorie burning, are just a few benefits from the use of weight lifting equipment. Fitness Direct has a large inventory of top strength equipment brand: Body Solid, Inflight, Torque, Tuff Stuff, and more.

The benefits of strength exercise and weight lifting are well documented and have many advantages. Strength exercises help increase calorie burning and facilitates weight lose throughout the day. Also, lifting weights helps increase bone density and fights against heart disease. With only muscle to gain and unwanted weight to lose let Fitness Direct show you the right strength equipment to help you meet your goals.

Health & Wellness: Core, Stretching & Rehab Equipment

Fitness Direct carries a wide array of health and wellness equipment for the home. If you find spirituality through your workout, find our wide selection of yoga equipment and Pilates equipment to challenge your daily routine.  Our core fitness equipment can be easily found here in the form of balls, BOSU, and foam roller stretching and exercise.

As an athlete or just health and exercise enthusiast, injuries are not uncommon. Fitness Direct carries a wide array of physical therapy and rehab equipment to get you feeling even better than before. Choose from our wide inventory of professional rehabilitation equipment.

Rack and Storage Equipment

Keep your home clean and organized with our professional weight racks and fitness equipment storage solutions. Our selection of weight racks and exercise storage racks come in all shapes and sizes to accommodate any room in the home. Choose from vertical or horizontal dumbbell racks and medicine ball racks just to name a few. View our selection of rack and storage equipment today.

The Fitness Direct Difference

Fitness Direct is your all-inclusive fitness equipment retailer. We have a huge selection and friendly, professional staff that knows the ins and outs of having a top of the line home gym. When you order from us you can rest assured it is a simple and secure process.  On top of that we have the lowest prices on all equipment and quick delivery and set up on all orders.