FEATURING
![Celebrating-25-Years Celebrating-25-Years](https://fitdir.com/wp-content/uploads/2020/06/Celebrating-25-Years-192x205.png)
Your leading source for fitness equipment since 1996
We sell, deliver, install and service thousands of products to customers across the USA each year. Our goal is to exceed our client’s expectations.
LARGE SELECTION | KNOWLEDGEABLE STAFF | QUALITY PRODUCTS
COMMUNITY FAVORITES
![WaterRower Club S4 Rowing Machine](https://fitdir.com/wp-content/uploads/2021/01/waterrowers4.png)
Free Shipping + Save 38%
Learn more — $1,289WaterRower Club S4 Rowing Machine
Starts at $185.60/ Month
![AgileFit 12-Sided Pro-Urethane Dumbbell Sets](https://fitdir.com/wp-content/uploads/2021/03/AgileFit-12-Sided-Pro-Urethane-Dumbbells-main-3.png)
Learn more — $1,899
AgileFit 12-Sided Pro-Urethane Dumbbell Sets
Starts at $239.84/ Month
![AgileFit IC100 Indoor Cycle Bike](https://fitdir.com/wp-content/uploads/2021/01/AgileFit-IC100-Indoor-Cycle-Bike.png)
Free Shipping + Save 20%
Learn more — $799AgileFit IC100 Indoor Cycle Bike
Starts at $133.16/ Month
![Body-Solid Flat / Incline / Decline Bench (GFID31)](https://fitdir.com/wp-content/uploads/2010/10/Body-Solid-Flat-Incline-Decline-Bench-GFID31.png)
Learn more — $424
Body-Solid Flat / Incline / Decline Bench (GFID31)
Starts at $59.04/ Month
![AgileFit Flex Disinfectant Wipes (3200 Ct.)](https://fitdir.com/wp-content/uploads/2021/01/flexwipes.png)
Learn more — $115
AgileFit Flex Disinfectant Wipes (3200 Ct.)
Starts at $18.40/ Month
![AgileFit Air Bike](https://fitdir.com/wp-content/uploads/2021/01/AgileFit-Air-Bike.png)
Free Shipping + Save 20%
Learn more — $799AgileFit Air Bike
Starts at $133.16/ Month
![AgileFit Rubber Olympic Grip Plate Sets](https://fitdir.com/wp-content/uploads/2021/03/AgileFit-Rubber-Olympic-Grip-Plate-Sets-5-3.png)
Learn more — $518
AgileFit Rubber Olympic Grip Plate Sets
Starts at $70.24/ Month
![BodyGuard GX6 Activity Trainer](https://fitdir.com/wp-content/uploads/2019/08/BodyGuard-GX6-Activity-Trainer.png)
Learn more — $3,628
BodyGuard GX6 Activity Trainer
Starts at $519.84/ Month
We have a
huge selection
At Fitness Direct, you will find thousands of fitness products available - all at competitive prices in every category
- Cardio
- Strength
- Crossfit
- Wellness
- Accessories
Great service. I would recommend Fitness Direct to anyone who wants to get their workouts in a challenging world. Prices are great and they want you to be completely satisfied.
I highly recommend them if you're in the market for fitness equipment -- whether for personal or professional use!
Why buy from Fitness Direct instead of the other guys?
- Expert Advice – Fitness equipment is all we sell, so we know our stuff.
- Seamless Delivery – With an option to fit every need, we make delivery easy.
- Customer Service – Refreshingly responsive support by phone, text, chat or email.
- Service After the Sale – Should you have a problem, we’ll take care of it.
- Low Prices – We are committed to offer competitive prices on all products.
- Happy Customers – Check out our reviews, we are the best in service!
Watch our
Story
Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment for home and commercial use at a reasonable price. Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct equipment for each individual according to the goals they have set and what they want to achieve.
Watch our
Story
Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment for home and commercial use at a reasonable price. Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct equipment for each individual according to the goals they have set and what they want to achieve.
More than equipment,
people to help
Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.
![quality](https://fitdir.com/wp-content/uploads/2020/06/quality.png)
Top quality equipment
Choose from Fresh Mint or Activated Charcoal with
Fresh Mint.
![free-delivery](https://fitdir.com/wp-content/uploads/2020/06/free-delivery.png)
Hassle-free delivery
We send you fresh Bits every 4 months so you
never run out of bits.
![review](https://fitdir.com/wp-content/uploads/2020/06/review.png)
Best customer support
Going on vacation? You can adjust, postpone, or
cancel your subscription at any time, hassle-free.
![map-usa Map usa](https://fitdir.com/wp-content/uploads/2021/01/map-usa.jpg)
Your #1 source for fitness equipment since 1996
Our goal is to provide quality fitness equipment to our residential and commercial clients at a fair and reasonable price and to exceed their expectations on the service after the sale.
(3000+ reviews)
Hey. Thanks for
your feedback!
We believe the customer experience is about so much more than the sales journey. In order to be the best in our industry, we are constantly learning and evolving to meet the needs of our customers.
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"We have been there 3 weeks ago to check out the WaterRowers, and Stephana helped us. She has provided excellent customer service, even after we arrived on Sunday just before the place closed."
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"This is my go to spot for fitness equipment coupled with exceptional customer service. From a dumbbell to a treadmill this place has everything you'd need for a home gym. You'll leave with a great deal! "
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"If you are looking for heavy duty quality fitness equipment whether it be for home or commercial use, this is the place to go. Props to Steph and Ian for their great knowledge, friendliness and patience."
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"The easiest to work with, the quickest to install, and the best customer service out there. I had them install gym flooring in my garage and it was a super easy and quick process. These guys are great!"
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"This is the place to start! Marc was awesome to work with and very knowledgable of the equipment I was looking for. They have great deals and are very helpful."
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"These guys are efficient. I call to have something repaired and they are out here in a very reasonable amount of time. Steve from Fitness Direct maintains the equipment and does a very good job. "
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"Been using this place for many many many years! Stephana and Shawn always shown great customer service. They are very knowledgeable and care. Thank You for being there when i need you."
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"Thank you fitness Direct! Mark and his staff have been very helpful with their recommendations for our equipment needs. The team is super knowledgeable and friendly. A++++++"
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"Logan and the team at San Diego Fitness are fantastic! They worked with me to get my home gym set up and were extremely patient during the process. They even exchanged pieces that didn't end up working for me with equipment that will. "
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"Purchase complete gym set for my home from Fitness Direct including Smith Machine from Tough Stuff which includes all kind of pullies, complete dum bell set, floor mats & accessories, which included installation. The salesman Ian was fantastic!!!"
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"I feel very fortunate that I bought a new exercycle made by Spirit a few months ago to match the wonderful treadmill also made by Spirit......I am home, unemployed and working out like a high schooler.......The equipment is great"
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"During this quarantine I was super desperate for some barbell plates and I had absolutely no idea where to find some quick and efficiently. I messaged Logan and his Wife probably almost every single day and every single time they provided the best care"
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"These folks really know their stuff. We bought a weight tower and treadmill from them. They spent the time to help us find the right pieces of equipment and the prices were fair. We'll definitely go back to them. "
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"Mark was very promptly responsive and helpful. He answered all my questions and helped me through the buying process. Trying to build up my home gym with all the quarantine currently. "
![](https://fitdir.com/wp-content/uploads/2020/05/kyleh-64x64.jpg)
"Was looking to buy a few pieces of equipment for a home gym and I am glad I came across this store. Every question I had was answered honestly and I couldn't be happier with the customer service. "
![](https://fitdir.com/wp-content/uploads/2020/05/download-64x64.jpg)
"Logan helped me choose a bike and set up a convenient delivery. He even found the special pedals I needed. The entire staff was genuine and empathetic, and I truly felt like they cared about my difficult situation."
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