- Home /
- Our Company | Fitness Direct
Our Company

San Diego CA 92111
[between 805 fwy and 163 fwy]

For our local customers, you can reach our retail store at:
Phone: 858-653-3600 or 800-803-0484
MISSION:
"to provide quality fitness equipment to our residential and commercial clients at a fair and reasonable price and to exceed their expectations on the service after the sale."
OUR COMPANY:
Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.
Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.
We represent some of the top manufacturers of fitness equipment, and our super-showroom on Balboa Ave. in San Diego, feature a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.
COMMERCIAL DEPT.
The Fitness Direct Commercial division specializes in the design, layout, installation and service of commercial fitness centers. Since 1988 we have successfully worked with many property developers and management companies, hotels, corporations, country clubs, hospitals, fire and police departments, government agencies and the military, as well as fitness studios and recreation centers.
Our experienced consultants will assist you in the planning and implementation stages of building or expanding your center. In essence, we can provide a TURNKEY service to our clients. Fitness Direct can basically outfit your entire facility from one source. We provide the fitness equipment, flooring, weight scales, mirrors, lockers, accessories, TVs and more......
Our PLANNING consultants will DESIGN and LAYOUT your facility to optimize the use of your space with the correct number of pieces and correct equipment positioning ensuring positive "flow" in the facility and ease of use for your patrons.
Our logistics expert will co-ordinate the DELIVERY of all the items to your facility.
Our INSTALLATION team will ensure that the items are correctly setup, adjusted and positioned so that each piece of equipment will operate safely and correctly.
Our focus is three-fold: service, service and SERVICE: Fitness Direct recommends preventative maintenance programs on a quarterly, bi-monthly or monthly basis as an easy affordable way to keep your facility up and running and your members or patrons happy
You have no items to compare.
The bike is a great deal and your service from beginning to end has been fa...Read More Feedback
Sarah Canup | Alpharetta, GA
Great service! Great price! Great product! I ordered the machine (Kettler F...Read More Feedback
M. Schultz | La Canada, CA
I'm really enjoying the roman chair with hopes I can get a smaller waist li...Read More Feedback
Jesse L. Trumbauer | East Greenville, PA
Speedy delivery. Professional service....Read More Feedback
kevin Sanders | Pensacola, FL
I'm really enjoying the roman chair with hopes I can get a smaller waist li...Read More Feedback
Jesse L. Trumbauer | East Greenville, PA
I just purchased a "spinning bike from efitness direct. Andy was very helpf...Read More Feedback
Chris Kunze | Little Rock, AR
I wish to thank you very much for my new AB Bench, We just love it and I kn...Read More Feedback
Joann Brunner | Pottstown, PA
I am very happy with my bike I purchased in December. I've been using it ev...Read More Feedback
Tricia Kazlauska | Oneida, NY
We purchased from Fitnessdirtect a WaterRower and the quality of the machin...Read More Feedback
John Davidson | S Natick, MA
Greetings, I am writing to congratulate you on your outstanding customer se...Read More Feedback
Jennifer Anne Blair | Denver, CO
Thanks for your great service! The Kettler Ergoracer is awesome...sosmooth ...Read More Feedback
Ryan Robinson | Lawrence, KS
Just letting you know how satisfied I am with the product and service....th...Read More Feedback
Joe Forkin | Avoca, PA
Thank you for your service, i already received my indoor bike in excellent ...Read More Feedback
Rickie Miyake | Temple City, CA
Thank you for your service, i already received my indoor bike in excellent ...Read More Feedback
Antonio Bobadilla | Dallas, TX
I would like to thank Andy Grenz for his prompt replies, answering all the ...Read More Feedback
David Burns | Ashland, OH
Two points. One. From the time I first made an inquiry about buying a tread...Read More Feedback
Jerry claiborne | Briar Cliff, NY
I received my bench, smooth transaction thanks....Read More Feedback
Michael and Lisa Ruiz | Phoenix, AZ
Hi Andy, Just a quick note to let you know that I received my Kettler Condo...Read More Feedback
Steve Parker | Birmingham, AL
You can imagine my uncertainty........The Ab board was my first eBaypurchas...Read More Feedback
Palombi-Ali, Teresa | Mississauga, ON
Dear Customer Service Manager: I have ordered the Linex Vertical Knee Raise...Read More Feedback
Tan Nguyen | Lawrenceville, GA
Video arrived in a timely fashion. Very pleased....Read More Feedback
Mary Ann Krebbeks | Penfield, NY
Thank you for the response. You can use my comments, but you can also add t...Read More Feedback
Armand M. Estrada | Alamo, CA
I was very satisfied with the service and information provided. I will be a...Read More Feedback
Kurt Schels | Eagle River, WI
Andy and Victor, Thanks to for making the transaction go so well. I felt li...Read More Feedback
Frank Discher | Oakland, MI
Hi, I received my Body Solid Gravity Boots yesterday. You guys a quality co...Read More Feedback
Patrick Xavier | Los Angeles, CA
Thank you Efitness Direct for a great delivery. There was not a single dama...Read More Feedback
Lisa Mundt. | Fairport, NY
It is a marvelous machine! Easy to assemble, study, and a great workout....Read More Feedback
Randall R. Marshall | Lacey, WA
Thank you all so very much! The Horizon is awesome! I absolutely love it! I...Read More Feedback
Jessica D. Sergent | Albuquerque, MN
Thanks for the quick shipment and great value on the fitness equipment. I h...Read More Feedback
Sam Phillips | St. Louis, MO
I am so pleased with how quickly I received my order. The shipping was free...Read More Feedback
Audry Slane | Baltimore, OH
Hi Victor, Got my Powerline Roman Chair much faster than I figured. I've pu...Read More Feedback
Thomas Louwsma | Almont, MI
It was a long and complicated journey sending my new Kettler Coach Rowerfro...Read More Feedback
Mary Jo Wilson | Lake Cowichan, BC
Thanks Andy for the fast and courteous service. From the first quote reques...Read More Feedback
Clare Chu | Fremont, CA
Once again I would like to thank you for helping me work through the compar...Read More Feedback
Frank | Lansing, Michigan
Customer Feedback:
The bike is a great deal and your service from beginning to end has been fantastic. I would certainly buy from you again in the future. Really first c...
Sarah Canup |
Alpharetta,
GA
Read More Feedback
Customer Feedback:
Great service! Great price! Great product! I ordered the machine (Kettler Favorit rower) Thursday afternoon and it arrived only two days later, on Sat...
M. Schultz |
La Canada,
CA
Read More Feedback
Customer Feedback:
I'm really enjoying the roman chair with hopes I can get a smaller waist line that I'm use to having. I can really feel it working already....
Jesse L. Trumbauer |
East Greenville,
PA
Read More Feedback
Customer Feedback:
Speedy delivery. Professional service....
kevin Sanders |
Pensacola,
FL
Read More Feedback
Customer Feedback:
I'm really enjoying the roman chair with hopes I can get a smaller waist line that I'm use to having. I can really feel it working already....
Jesse L. Trumbauer |
East Greenville,
PA
Read More Feedback
Customer Feedback:
I just purchased a "spinning bike from efitness direct. Andy was very helpful through the process and the service was great! Thankyou,...
Chris Kunze |
Little Rock,
AR
Read More Feedback
Customer Feedback:
I wish to thank you very much for my new AB Bench, We just love it and I know it will help with our exercise program we are doing. I know this will ma...
Joann Brunner |
Pottstown,
PA
Read More Feedback
Customer Feedback:
I am very happy with my bike I purchased in December. I've been using it everyday for an hour since December 16th and I have already seen a big differ...
Tricia Kazlauska |
Oneida,
NY
Read More Feedback
Customer Feedback:
We purchased from Fitnessdirtect a WaterRower and the quality of the machine is outstanding. The machine is quiet and is a significant improvement ove...
John Davidson |
S Natick,
MA
Read More Feedback
Customer Feedback:
Greetings, I am writing to congratulate you on your outstanding customer service. The item I purchased (sit up board) was back ordered so the transact...
Jennifer Anne Blair |
Denver,
CO
Read More Feedback
Customer Feedback:
Thanks for your great service! The Kettler Ergoracer is awesome...sosmooth and great quality. The shipping was fast and you had the bestprice. Thanks ...
Ryan Robinson |
Lawrence,
KS
Read More Feedback
Customer Feedback:
Just letting you know how satisfied I am with the product and service....the order actually arrived BEFORE I received my shipping confirmation number....
Joe Forkin |
Avoca,
PA
Read More Feedback
Customer Feedback:
Thank you for your service, i already received my indoor bike in excellent condition, appreciated your business. Sincerely,...
Rickie Miyake |
Temple City,
CA
Read More Feedback
Customer Feedback:
Thank you for your service, i already received my indoor bike in excellent condition, appreciated your business. Sincerely....
Antonio Bobadilla |
Dallas,
TX
Read More Feedback
Customer Feedback:
I would like to thank Andy Grenz for his prompt replies, answering all the questions pertaining to the rowing machine I purchased; I am pleased with t...
David Burns |
Ashland,
OH
Read More Feedback
Customer Feedback:
Two points. One. From the time I first made an inquiry about buying a treadmill for my daughter through the delivery problems (see below) Andy Grenz w...
Jerry claiborne |
Briar Cliff,
NY
Read More Feedback
Customer Feedback:
I received my bench, smooth transaction thanks....
Michael and Lisa Ruiz |
Phoenix,
AZ
Read More Feedback
Customer Feedback:
Hi Andy, Just a quick note to let you know that I received my Kettler Condor elliptical Trainer today. You were right; this is one heavy duty and easy...
Steve Parker |
Birmingham,
AL
Read More Feedback
Customer Feedback:
You can imagine my uncertainty........The Ab board was my first eBaypurchase, your help on and off the website made me feel more at ease knowing that ...
Palombi-Ali, Teresa |
Mississauga,
ON
Read More Feedback
Customer Feedback:
Dear Customer Service Manager: I have ordered the Linex Vertical Knee Raise X615 thru Efitnessdirect.com and I am completely happy with the transactio...
Tan Nguyen |
Lawrenceville,
GA
Read More Feedback
Customer Feedback:
Video arrived in a timely fashion. Very pleased....
Mary Ann Krebbeks |
Penfield,
NY
Read More Feedback
Customer Feedback:
Thank you for the response. You can use my comments, but you can also add that the service was excellent, the machine arrived as promised, and respons...
Armand M. Estrada |
Alamo,
CA
Read More Feedback
Customer Feedback:
I was very satisfied with the service and information provided. I will be a repeat customer. ...
Kurt Schels |
Eagle River,
WI
Read More Feedback
Customer Feedback:
Andy and Victor, Thanks to for making the transaction go so well. I felt like my business was appreciated, which isn't as common as you would think in...
Frank Discher |
Oakland,
MI
Read More Feedback
Customer Feedback:
Hi, I received my Body Solid Gravity Boots yesterday. You guys a quality company! Thanks for the great service....
Patrick Xavier |
Los Angeles,
CA
Read More Feedback
Customer Feedback:
Thank you Efitness Direct for a great delivery. There was not a single damage carton and the driver was pleasant....
Lisa Mundt. |
Fairport,
NY
Read More Feedback
Customer Feedback:
It is a marvelous machine! Easy to assemble, study, and a great workout....
Randall R. Marshall |
Lacey,
WA
Read More Feedback
Customer Feedback:
Thank you all so very much! The Horizon is awesome! I absolutely love it! I am so glad I went through your website for purchase. I will definitely go ...
Jessica D. Sergent |
Albuquerque,
MN
Read More Feedback
Customer Feedback:
Thanks for the quick shipment and great value on the fitness equipment. I had been searching the internet for a VKR/chin/dip station. I saw the same p...
Sam Phillips |
St. Louis,
MO
Read More Feedback
Customer Feedback:
I am so pleased with how quickly I received my order. The shipping was free and arrived to my door in 5 business days. The product arrived in perfect ...
Audry Slane |
Baltimore,
OH
Read More Feedback
Customer Feedback:
Hi Victor, Got my Powerline Roman Chair much faster than I figured. I've put it together and have used it already. The packing, quality of the item, a...
Thomas Louwsma |
Almont,
MI
Read More Feedback
Customer Feedback:
It was a long and complicated journey sending my new Kettler Coach Rowerfrom San Diego to my home on Vancouver Island, B.C., Canada. Andy Grenz provid...
Mary Jo Wilson |
Lake Cowichan,
BC
Read More Feedback
Customer Feedback:
Thanks Andy for the fast and courteous service. From the first quote request I was hooked. Even though the stepper I inquired about was out of stock, ...
Clare Chu |
Fremont,
CA
Read More Feedback
Customer Feedback:
Once again I would like to thank you for helping me work through the comparison of the life core S series model 1050RBs and the Spirit RBs95 model rec...
Frank |
Lansing,
Michigan
Read More Feedback
Testimonials:
The bike is a great deal and your service from beginning to end has been fantastic. I would certainly buy from you again in the future. Really first class. Thanks again!
Sarah Canup | Alpharetta, GAGreat service! Great price! Great product! I ordered the machine (Kettler Favorit rower) Thursday afternoon and it arrived only two days later, on Saturday. This was even faster than promised, which was still faster than anyone else. I also got a great price for the machine, much lower than elsewhere. The machine itself is also great so far. It really simulates actual rowing, which no other rower in its price range does. Michael Schultz, Los Angeles, California
M. Schultz | La Canada, CAI'm really enjoying the roman chair with hopes I can get a smaller waist line that I'm use to having. I can really feel it working already.
Jesse L. Trumbauer | East Greenville, PASpeedy delivery. Professional service.
kevin Sanders | Pensacola, FLI'm really enjoying the roman chair with hopes I can get a smaller waist line that I'm use to having. I can really feel it working already.
Jesse L. Trumbauer | East Greenville, PAI just purchased a "spinning bike from efitness direct. Andy was very helpful through the process and the service was great! Thankyou,
Chris Kunze | Little Rock, ARI wish to thank you very much for my new AB Bench, We just love it and I know it will help with our exercise program we are doing. I know this will make a difference in our lives.
Joann Brunner | Pottstown, PAI am very happy with my bike I purchased in December. I've been using it everyday for an hour since December 16th and I have already seen a big difference in my muscle tone and everything fits me better. I am so happy I finally went for the purchase; I should have done it years ago. It is worth every penny to feel so good about you. Andy was very helpful and pleasant when I called and I thought it was shipped out fast. I received my bike in one week and I can't say enough about how nice this machine is. Thank you so much.
Tricia Kazlauska | Oneida, NYWe purchased from Fitnessdirtect a WaterRower and the quality of the machine is outstanding. The machine is quiet and is a significant improvement over some of those noisy dust collectors. That assessment is based on 41 years of rowing in all types of boats and rowing machines. If you are looking for a great place to do business with then contact Fitnessdirect. They are courteous, reliable and very helpful. Combined with the great service and quality is the best price around.
John Davidson | S Natick, MAGreetings, I am writing to congratulate you on your outstanding customer service. The item I purchased (sit up board) was back ordered so the transaction involved a number of communications between myself and your staff. Your company receives a 100% AAA+++ in this area. I was kept well informed by members of your staff regarding the status of my order and their friendly, prompt and courteous service is unparalleled. Having sold BMW and Mercedes automobiles for 15 years I recognize quality customer care when I see it. This was truly an extraordinary buying experience and it was your people who made it such. Lastly the product is exactly as promised and I could not be more pleased with every aspect of this transaction. Best Wishes, The purpose of life is to serve and to show compassion and the will to help others. Only then have we ourselves become true human beings.
Jennifer Anne Blair | Denver, COThanks for your great service! The Kettler Ergoracer is awesome...sosmooth and great quality. The shipping was fast and you had the bestprice. Thanks again!
Ryan Robinson | Lawrence, KSJust letting you know how satisfied I am with the product and service....the order actually arrived BEFORE I received my shipping confirmation number. As far as the ab machine....SUPER!!! I've been working out for 20 plus years and have been finding it more and more difficult to get up and down from the floor (no kidding) when doing my ab workout (I'll be 52 in March). Not only does the ab leverage machine conquer my up and down problem, but it really blasts my abs. GREAT PRODUCT!! I'll be shopping you guys again.
Joe Forkin | Avoca, PAThank you for your service, i already received my indoor bike in excellent condition, appreciated your business. Sincerely,
Rickie Miyake | Temple City, CAThank you for your service, i already received my indoor bike in excellent condition, appreciated your business. Sincerely.
Antonio Bobadilla | Dallas, TXI would like to thank Andy Grenz for his prompt replies, answering all the questions pertaining to the rowing machine I purchased; I am pleased with the product and the pleasant experience of purchasing this product online.
David Burns | Ashland, OHTwo points. One. From the time I first made an inquiry about buying a treadmill for my daughter through the delivery problems (see below) Andy Grenz was absolutely terrific! He always responded promptly, was most helpful in resolving any issues, and couldn't have been more user friendly. Second. The delivery service in Dallas was not particularly helpful in trying to find a convenient time for the delivery (it required intervention by Andy) and on the delivery date, they were two hours later than the scheduled time.
Jerry claiborne | Briar Cliff, NYI received my bench, smooth transaction thanks.
Michael and Lisa Ruiz | Phoenix, AZHi Andy, Just a quick note to let you know that I received my Kettler Condor elliptical Trainer today. You were right; this is one heavy duty and easy to use machine.It is just what I was looking for. Thank you for taking the time to hear my entire Elliptical trainer needs and for pointing me in the right direction. Also, the people at Conway Express are great to deal with, they even gave me a heads-up on the delivery time so that I could make myself available.
Steve Parker | Birmingham, ALYou can imagine my uncertainty........The Ab board was my first eBaypurchase, your help on and off the website made me feel more at ease knowing that there was a real person on the other end of the email address. I haven't received it yet, but it your response time to emails is any indication I should have it very soon. Thanks for all of your help.
Palombi-Ali, Teresa | Mississauga, ONDear Customer Service Manager: I have ordered the Linex Vertical Knee Raise X615 thru Efitnessdirect.com and I am completely happy with the transaction. The product arrived on time and in brand new condition. The price is reasonable and the shipping is free. I would highly recommend this web site to all my friends who want to buy a fitness product. Thanks one more time to Andy and Victor who have made my buying process very smoothly. Regards.
Tan Nguyen | Lawrenceville, GAVideo arrived in a timely fashion. Very pleased.
Mary Ann Krebbeks | Penfield, NYThank you for the response. You can use my comments, but you can also add that the service was excellent, the machine arrived as promised, and responses to questions were prompt and very helpful. I wouldn’t hesitate to recommend you, the equipment and your company
Armand M. Estrada | Alamo, CAI was very satisfied with the service and information provided. I will be a repeat customer.
Kurt Schels | Eagle River, WIAndy and Victor, Thanks to for making the transaction go so well. I felt like my business was appreciated, which isn't as common as you would think in today’s environment with all the competition. I received my Kettler spinning bike and elliptical cross trainer. I considered getting only the bike, but you gave me a price that included shipping and swayed me to get both at once. They are both very high quality pieces of equipment and operate super smooth. Directions included made for quick and easy assembly. I'm looking forward to years of indoor fitness from my equipment. I would recommend doing business with Fitness Direct to anyone that wants to buy quality training equipment from people that are great to work with. I'm glad I followed your advice and had help to my merchandise. With the extra built in crating for the elliptical, the boxes were heavy and bulky.
Frank Discher | Oakland, MIHi, I received my Body Solid Gravity Boots yesterday. You guys a quality company! Thanks for the great service.
Patrick Xavier | Los Angeles, CAThank you Efitness Direct for a great delivery. There was not a single damage carton and the driver was pleasant.
Lisa Mundt. | Fairport, NYIt is a marvelous machine! Easy to assemble, study, and a great workout.
Randall R. Marshall | Lacey, WAThank you all so very much! The Horizon is awesome! I absolutely love it! I am so glad I went through your website for purchase. I will definitely go through you all if I need any other equipment in the future and will direct anyone who needs fitness equipment to your site! Thanks so much again! You guys are great!
Jessica D. Sergent | Albuquerque, MNThanks for the quick shipment and great value on the fitness equipment. I had been searching the internet for a VKR/chin/dip station. I saw the same piece on fitnessfactory.com but it was more than I wanted to pay after you figure in shipping. I had bought a home gym free weight rack system from fitnessfactory.com and I knew they sold nice, solid equipment. So I was very surprised when my equipment arrived and was shipped directly from fitness factory in Chicago. It was exactly the same thing they are selling on their website but considerably less expensive from you guys. I don't know how you worked that out but hey, I don't really care. I got a nice, solid piece of equipment for a great value, so thanks.
Sam Phillips | St. Louis, MOI am so pleased with how quickly I received my order. The shipping was free and arrived to my door in 5 business days. The product arrived in perfect condition and is exactly as was advertised. I would definitely purchase through Fitness Direct again.
Audry Slane | Baltimore, OHHi Victor, Got my Powerline Roman Chair much faster than I figured. I've put it together and have used it already. The packing, quality of the item, and simplicity of assembly impressed me. Thanksalot,
Thomas Louwsma | Almont, MIIt was a long and complicated journey sending my new Kettler Coach Rowerfrom San Diego to my home on Vancouver Island, B.C., Canada. Andy Grenz provided outstanding customer service and was at all times friendly and accommodating. It has arrived safely and I am delighted with its performance. Many thanks for your professional service and follow-up!
Mary Jo Wilson | Lake Cowichan, BCThanks Andy for the fast and courteous service. From the first quote request I was hooked. Even though the stepper I inquired about was out of stock, Andy offered me a higher priced model for the same price. He answered my questions on the phone, and assured me about the shipping process, which was so fast that it is within 2 days of ordering. They had just opened a fitness superstore in my neighborhood, but I never even stepped foot into it, because my stepper was delivered to my driveway by Best Overnight Express who helped roll it into the garage. I assembled it in a few hours, with the "help" of my 4 year old, and had my first workout that evening. The Diamondback stepper gives me a better workout than the one at the fitness center I'm a member of, and I have a feeling that I won't be going back there too often. I am truly satisfied and will visit your store the next time I'm in San Diego to see what else I'd like to try
Clare Chu | Fremont, CAOnce again I would like to thank you for helping me work through the comparison of the life core S series model 1050RBs and the Spirit RBs95 model recumbent bikes. You spent a valuable amount of time discussing the relative merits of both units and with further research, I found the Spirit was a far better value for my family and me. I could have never reached my decision without your expertise, for which I shall always be grateful to you!!! Sincerely yours, Frank (from Michigan)
Frank | Lansing, Michigan









