Strength building exercises were developed to target the core of your body. Fitness Direct offers a variety of exercise machines which are designed purely for strength and muscle building. These machines are not only good for shaping your muscles but they also build muscle mass which makes them firm. Some strength training equipment you can find here at Fitness Direct are leg machines, ab machines and back strength machines, kettle bells and various types of the classic weight bench. Strength training and endurance training go hand-in-hand, check out our line of strength training equipment and watch your muscles grow!