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  • WaterRower Club S4 Rowing Machine


    Rowing has long been considered the ideal cardiovascular exercise because of how the body interacts with the surface of the stream, river, lake, or ocean. The WaterRower Club S4 Rowing Machine is the perfect choice for those that love fluid indoor movement, complimented by an incredibly quiet and stylish machine. Basically, there are only a few other options out there on th...
  • WaterRower Natural S4 Rowing Machine


    The name sums it up pretty well don’t you think: The WaterRower Natural S4 Rowing Machine. Instead of approaching rowing through a mechanical sense, the engineers that hand-crafted these models out of solid Ash wood and stained Honey Oak incorporate and use the essence of water. What this creates is perfect mimicry that’s safe and provides infinitely variable re...
  • WaterRower Classic S4 Rowing Machine


    When you ride the WaterRower Classic S4 Rowing Machine it feels like you’re on a rowing team in London skimming atop some serene English lake in furious, yet controlled, competition. Hand-crafted out of a rich and hearty American Black Walnut, colors can naturally vary and fall anywhere between a deep brown to a silky purplish ebony. Believe it or not, these products ...
  • AgileFit 65 cm Weighted Stability Ball – 6 lbs


    Newly designed AgileFit 65 cm Weighted Stability Ball – 6 lbs is weighted with special granular ‘sand’ that allows the user a number of advantages over the traditional lightweight stability balls: The weighted ball can be used for all sorts of weighted functional movements, and the instability and off-balance nature of the sand moving around, when th...
  • WaterRower A1 Home Rowing Machine


    The WaterRower A1 Home Rowing Machine is the only model of WaterRower, other than the Indo-Row Home, which has an exclusively home use warranty. All of the company's rowing machines are particularly stylish and attractively designed products but we want to know how they perform against rival brands of rowing machine. The WaterRower A1 prides itself on being an ideal h...
  • TROY Urethane Encased Grip Plate


    The heavyweight lineup. These polyurethane coated “Quiet Iron® EZ-lift” grip plates are less porous than rubber making them virtually indestructible, odor resistant and maintenance free. Patented interlocking feature facilitates easier lifting and loading from any position allowing the user to safely load more plates onto machines and bars. TROY Urethane Enc...
  • Body-Solid Vertical Knee Raise & Dip (GVKR60)


    The Body-Solid Vertical Knee Raise & Dip (GVKR60) is designed to provide an intense ab workout while eliminating strain on the lower back, the Vertical Knee Raise Machine is hard to beat for vacuuming the waistline. Easy and convenient step entry makes getting started a breeze. Thick, comfortable DuraFirm back pads and arm supports reduce fatigue and discomfort allowin...
  • StairMaster StepMill 3


    It’s about time to freshen up the average cardio session, and go a step beyond traditional treadmill and elliptical norms. For roughly three decades the StairMaster StepMill has reigned supreme, being hailed one of the toughest and highest quality additions to home-gyms on the market. Things just went up a notch with the StepMill 3!  It’s about throwing to...
  • Body Solid Series 7 Smith Machine with 255 lb Rubber Olympic Set


    Body-Solid Series 7 Smith Machine (GS348) Precise 7° angle Smith Machine combined with 7° angle freeweight barbell workout center designed for natural upper and lower body exercise movements. Linear ball bearing Smith system with 20 crossmember lock-out points for a safe, solid stop at any point in your workout routine. Freeweight gunrack system with 14 lift-of...
  • Body-Solid 45° Hyperextension (GHYP345)


    Most people, when they imagine a perfect body and the way to get it, visions of huge old school machines dance around in their heads. Six pack abs and bulging biceps dominate the fitness commercials on TV, praising ripped torsos and lean muscular legs. There’s a lot more to it than that. Strengthening the back and flexors is one the most important parts of fitness tra...
  • NOHrD TriaTrainer Ash


    The NOHrD TriaTrainer Ash has a unique, contemporary design that meets variety. In a closed position the TriaTrainer serves as the perfect abs and core trainer. Unfold one side into first position and convert the chair into a semi-bench for working your back muscles and glutes. Opened into full extension the TriaTrainer can be used for all well-known bench workout...
  • Body-Solid Multi-Press Rack (GPR370)


    When it’s time for serious resistance training, the kind that packs on lean mass and drastically increases strength through the use of dynamic movement and free weight, the Multi-Press Rack is what the big boys turn to. The Body-Solid Multi-Press Rack (GPR370) is a phenomenal product and already in big-name gyms across the country.  The Benefits of a Professiona...
  • Assault AirRunner Curve Treadmill


    The premiere elite fitness running machine packing an intense workout into a small package. The name says it all: Like running on air, but with a powerful amount of punch. This treadmill is like none you have ever known, burning up to 30% more calories than the average motorized version and built with intense training in mind. NON-MOTORIZED AND SUPER LIGHTA remarkable fea...
  • AgileFIT Medicine Balls Set


    AgileFIT Medicine Balls Set of 4lb, 6lb, 8lb, 10lb, 12lb, 15lb. Constructed of latex-free rubber.  Perfect for upper-body and core strength training.  Great practice for throwing and catching exercises.  Ideal for both individual and group exercises.  Firm textured surface for improved gripping.  Low bouncing structure, great companion for w...
  • AgileFIT Soft Plyo Jumps


    AGILEFIT SOFT PLYO JUMPS TO SAFELY MAXIMIZE PERFORMANCE! With wood and steel plyo boxes, a major challenges with getting athletes to perform box jumps is the very real fear of injuring themselves while doing the movement. This applies to new and advanced athletes, since they are reluctant to push their limits on taller boxes for the same reason. If an athlete does not comm...
  • AgileFIT Stainless Steel Wipes Dispenser with Trash Can


    AgileFIT Stainless Steel Wipes Dispenser with Trash Can AgileFit high quality freestanding, stainless steel dispenser for gym wipes. Commercial quality Includes built-in trash can Includes space to store spare roll of wipes [sold separately] Wide base for stability Compact design : 11.5-inch diameter and 36 inches high Holds 800 count roll of cleaning wipes Top ac...
  • AgileFIT HT Bumper Plate 260lb Set


    AgileFIT HT Bumper Plate 260lb Set Made with Crumb Rubber (Recycled Vulcanized Rubber) Diameter: 17.5” Plate Widths: Vary by size Durometer: 75 Weight Tolerance: +/- 0.5LB 2” Stainless Steel Insert Inset Collar Design to reduce friction Color: Black w/ AgileFit logos 1 Year Warranty after purchase
  • Cycleops Phantom 5 Indoor Cycle Tablet Edition


    SPECIAL PROMOTION - SAVE $550 !!! The Complete Fitness Package The Phantom 5 Tablet Edition includes everything that you need for your indoor cycling journey. 7" Android Tablet Tripod Tablet Mount SPD Pedals Bluetooth Smart Heart Rate Strap 1 year Premium Subscription to CycleOps VirtualTraining And, of course, the Phantom 5 Indoor Cycle   The Cycleops Ph...
  • True Fitness "Bike MS" Cycling Bike


    Brand New with Full Warranty, just pre-assembled! Special “Bike MS” Design Honors Multiple Sclerosis Research The True Fitness "Bike MS" Cycling Bike combines TRUE's manufacturing excellence and dedication with a great cause. As a proud new National Bike MS partner, TRUE has designed the new cycling bike with a “Bike MS” theme, featuring: B...
  • Diamondback 1260Ef Elliptical Trainer


    For the 5th time, Diamondback Fitness 1260Ef Elliptical Machine is recommended by the leading Consumer Magazine (2014, 2013, 2012, 2011 and 2010).  Diamondback Fitness meets your desire for a healthy lifestyle. The 1260EF Elliptical Trainer offers focused, full body, efficient and effective cross training at home on an ergonomic, technologically advanced piece of...
  • Ab Coaster CTL


    The trackless Ab Coaster CTL design features a a frictionless resistance system making the motion very easy for any user, including deconditioned and rehab patients, and makes for easy maintenance and super-quiet operation. Gymnasts and bodybuilders have known this secret for years: to get a strong, lean core necessary for competition, they work abs from the bottom up. Th...
  • Octane xR4ci Seated Elliptical Trainer


    The Octane xR4ci Seated Elliptical Trainer is a revolutionary new seated Elliptical trainer from Octane Fitness, and it’s unlike anything the industry has seen before. Rather than having the upper body and torso be near immobile during seated cardio exercise, why not fully incorporate it into the exercise? This was the foundational question which led to the unpreceden...
  • Total Gym PowerTower


    From home and private gym owners to their commercial counterparts, everyone is astounded by the Total Gym PowerTower. The Total Gym concept itself is a powerhouse in the industry with a strong track record of helping people get to their goals in an effective and efficient manner. Maybe it’s the fact that thing unprecedented equipment around 20 different highly quality...
  • Best Fitness Folding Bench (BFFID10)


    For barbell and dumbbell exercises, the Best Fitness Folding Bench (BFFID10) provides the foundation to a solid strength-training program. No one piece of equipment provides as much exercise versatility as a flat, incline and decline bench. Bring everyday strength training into your living room with the BFFID10. The bench is functional, compact, portable, and durable, and ...
  • Lifecore R100 Rowing Machine


    Not too long ago the rowing machine was most home and commercial gyms best kept secret. They were usually found alone off in the corner of gyms, overshadowed by rows after row of traditional elliptical trainers, treadmills, and exercise bikes. Not anymore. Lifecore R100 Rowing Machine has all the benefits of any other exercise machine, and more, and has exploded in popular...
  • Powerline Vertical Leg Press (PVLP156X)


    Bulk up your lower body in the comfort of your own home with this vertical leg press. The Powerline Vertical Leg Press (PVLP156X) from Body Solid provides an impressive platform for obtaining huge muscle gains through isolated lower body workouts. The machine--which effectively isolates your quads--offers a unique vertical design that not only reinforces support f...
  • Body-Solid EXM1500S Home Gym


    There’s only one home gym that gives users the greatest value, durability, and a lifetime guarantee on every component. The Body-Solid EXM1500S Home Gym, consumer magazines #1 best buy pick, gives users everything they would expect from a gym quality machine, without the membership fees, and all  in the comfort of their own home.  Fitness Value and Body Sol...

Fitness Equipment with Brands Names to Match!

Fitness Direct is the home of brand name fitness equipment at the lowest prices online. With over two decades of fitness equipment experience and our store in San Diego, California, we ship direct and help you save on the finest equipment for your home. Our knowledgeable staff understands the fitness industry and fitness goals in order to provide you with the best equipment options on the market.

Cardio Equipment

Fitness Direct is a leader in quality brand name cardio equipment for the home. Discover our large inventory of cardio equipment ranging from Treadmills to Ellipticals and Indoor Cycles to StairClimbers. Whatever your cardio work out preference, we have the right cardio equipment to match your workout style. Choose from the finest cardio equipment brands: Life Fitness, Spirit, Octane Fitness, SportsArt and more.

Cardio exercise machines do far more than burn calories and help you lose weight. In fact, cardio exercise helps to increase heart health, boost immunity, and studies show people live-longer healthier lives. Let Fitness Direct help you find the perfect cardio exercise machine your daily exercise routine.


Strength and Weight Equipment

Strength and weight equipment play an important role in anyone's fitness goals. Fitness Direct understands the advantages of incorporating strength and resistance exercises into every workout. Build muscle to properly support your frame and posture, while getting the benefits of extended calorie burning, are just a few benefits from the use of weight lifting equipment. Fitness Direct has a large inventory of top strength equipment brand: Body Solid, Inflight, Torque, Tuff Stuff, and more.

The benefits of strength exercise and weight lifting are well documented and have many advantages. Strength exercises help increase calorie burning and facilitates weight lose throughout the day. Also, lifting weights helps increase bone density and fights against heart disease. With only muscle to gain and unwanted weight to lose let Fitness Direct show you the right strength equipment to help you meet your goals.

Health & Wellness: Core, Stretching & Rehab Equipment

Fitness Direct carries a wide array of health and wellness equipment for the home. If you find spirituality through your workout, find our wide selection of yoga equipment and Pilates equipment to challenge your daily routine.  Our core fitness equipment can be easily found here in the form of balls, BOSU, and foam roller stretching and exercise.

As an athlete or just health and exercise enthusiast, injuries are not uncommon. Fitness Direct carries a wide array of physical therapy and rehab equipment to get you feeling even better than before. Choose from our wide inventory of professional rehabilitation equipment.

Rack and Storage Equipment

Keep your home clean and organized with our professional weight racks and fitness equipment storage solutions. Our selection of weight racks and exercise storage racks come in all shapes and sizes to accommodate any room in the home. Choose from vertical or horizontal dumbbell racks and medicine ball racks just to name a few. View our selection of rack and storage equipment today.

The Fitness Direct Difference

Fitness Direct is your all-inclusive fitness equipment retailer. We have a huge selection and friendly, professional staff that knows the ins and outs of having a top of the line home gym. When you order from us you can rest assured it is a simple and secure process.  On top of that we have the lowest prices on all equipment and quick delivery and set up on all orders.