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More than Equipment. People to help.

(800) 771-2730

Our Company

Store Hours:

Mon-Fri  Saturday Sunday
9am-7pm 10am-6pm   11am-5pm

For our local customers, you can reach our retail store at:
858-653-3600 or 800-803-0484


"to provide quality fitness equipment to our residential and commercial clients at a fair and reasonable price and to exceed their expectations on the service after the sale."


Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Balboa Ave. in San Diego, feature a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.


  Andy Mark  
  Logan Steph  


The Fitness Direct Commercial division specializes in the design, layout, installation and service of commercial fitness centers. Since 1988 we have successfully worked with many property developers and management companies, hotels, corporations, country clubs, hospitals, fire and police departments, government agencies and the military, as well as fitness studios and recreation centers.

Our experienced consultants will assist you in the planning and implementation stages of building or expanding your center. In essence, we can provide a TURNKEY service to our clients. Fitness Direct can basically outfit your entire facility from one source. We provide the fitness equipment, flooring, weight scales, mirrors, lockers, accessories, TVs and more......

Our PLANNING consultants will DESIGN and LAYOUT your facility to optimize the use of your space with the correct number of pieces and correct equipment positioning ensuring positive "flow" in the facility and ease of use for your patrons.

Our logistics expert will co-ordinate the DELIVERY of all the items to your facility.

Our INSTALLATION team will ensure that the items are correctly setup, adjusted and positioned so that each piece of equipment will operate safely and correctly.

Our focus is three-fold: service, service and SERVICE: Fitness Direct recommends preventative maintenance programs on a quarterly, bi-monthly or monthly basis as an easy affordable way to keep your facility up and running and your members or patrons happy



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