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Greenwood, Ind. – GluteForce®, the revolutionary workout equipment that provides multiple targeted exercises, will be featured at the Health+Fitness Business Expo (H+FB) in Las Vegas September10-11 at the Mandalay Bay Convention Center (MBCC). GluteForce will demonstrate at this retail fitness industry premier tradeshow how this innovative piece of equipment offers athletes what he/she wants for speed, injury prevention, pushing power and agility. It targets the gluteal, hamstring and abdominal muscle groups in a manner not duplicated by other exercise equipment and adjusts to resistance levels appropriate for new, experienced and elite athletes.

The GluteForce was recently purchased by the U.S. Navy Seals Training Center.

GluteForce Main Exercises

Reverse Glute® Extension feature offers a glute and hamstring workout with no pressure on the lower back.

Nordic Curl® isolates the lower hamstring with no impact on the knees. The pivot point stays at the knee which alleviates cheating verses moving along the quadriceps like other equipment.

Inverted Abdominal Crunch decompresses the spine by elongating the torso. The Bosu ball creates freedom at the hip pivot point that forces engagement of adjacent core muscle groups.

"It is very difficult to get a client to activate their glutes,” said Cortney King, Anytime Fitness Batesville personal trainer. “With the GluteForce, they always get it right. Often times, the client ends up saying 'I didn't even know I had those muscles!'" GluteForce has been in the Anytime Fitness Batesville facility since January 2014.

About GluteForce

GluteForce was developed beginning in 2011 by the team of Jerry and Paula Hornback and Jeannie Keating. After several prototypes and testing for safety and performance by the Indiana State University Department of Kinesiology, Recreation, and Sport; the GluteForce was introduced to the fitness industry at the 2013 Club Industry Show. Since then GluteForce has exhibited at the 2014 NFL Combine, 2014 International Health, Racquet & Sportsclub Association (IHRSA) International Trade Show, the NIRSA 2014 Recreational Sports Expo, and most recently at the National Strength and Conditioning Association’s (NSCA) 37th Annual Conference.

At all of these events the GluteForce has met with rave reviews from fitness professionals.

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